Generally, productions neither soar or falter based on the design concept. What makes a good show is the quality of the material and the acting. I've seen poor concepts saved by great performances, and I've seen great concepts fail because of poor acting. That said, I usually don't like when directors make choices like these. To me, as an audience member, I always think about the themes of the play and how they relate to my life. When a director moves the play to a modern day setting to announce that the play is relative, I often feel that my intelligence has been insulted. I can experience the same emotional connection to the character no matter what period clothing he or she is dressed in. And, secondly, I usually feel that this kind of change in setting demonstrates a director's lack of trust in the piece as it is. But this is not always the case, and I really shouldn't judge a production I haven't seen.
I'm sold. The director has a clear and focused vision that she not only beautifully articulates, but backs up perfectly. This looks a hell of a lot more exciting that the current revival.
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