Canadian PSA Goes Too Far?
Canadian PSA Goes Too Far?
Borstalboy
Broadway Legend Joined: 2/9/04
#1Canadian PSA Goes Too Far?
Posted: 12/10/07 at 3:38pm
This Canadian Domestic Violence PSA never made it on the air because it was considered too violent and shocking. Does it go too far? SHOULD a PSA like this go too far?
Discuss.
Canadian PSA
gymdudeva
Broadway Star Joined: 1/29/07
#2re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 3:42pm
I just don't think it would be very effective. I see the point, but I don't think it will change anyone's behavior.
However, if it would do some good....I don't think it goes too far, except can you use that word on Cnadian TV???
Borstalboy
Broadway Legend Joined: 2/9/04
#2re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 3:45pmApparently so. It's interesting that it (the message, I mean) speaks to the male and not the female.
#3re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 3:51pm
You can use bitch on American TV.
I don't think it's too shocking or violent in comparison to the content of many primetime shows.
Wanting life but never knowing how
#4re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 3:52pmI don't think it'd work.
Borstalboy
Broadway Legend Joined: 2/9/04
#5re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 3:56pm
This one from Australia is better...if such a word could be used.
U.S. PSAs have become so tame or maybe they always were....anthropomorphic dogs telling you to stop smoking pot? Please.
Australian Domestic Violence PSA
#6re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 3:57pm
I actually work with an organization that works alongside HomeFront. This spot (along with another) were originally supposed to air on television, but were not approved and are now only available online.
From their website:
"Different points of view
Television Industry Standards Group
These 30-second TV spots produced in 2003 were not approved for air on Canadian television stations, even though the advertising agency, Ogilvy and Mather, consulted with the industry standards committee during production. In the end, the industry standards group said they were too violent.
Frontline Police Officers
Police officers who acted as advisors for the production had a different view. They said the spots were mild compared to what they see on the front lines every day when it comes to domestic violence. They believed the spots should show more violent cases of abuse.
HomeFront’s View
HomeFront believes the spots should be shown to raise awareness about a serious problem affecting the lives of too many people at every socio-economic level and from the many cultures in our communities. The problem knows no boundary.
A bold and innovative television public awareness campaign about domestic violence will not be shown on Calgary television stations due to an unfavourable ruling from the Television Bureau of Canada (TVB).
The TVB denied the HomeFront Society of Calgary approval to run the two public service announcements because they were deemed too graphic according to their Telecaster Guidelines. Given the failure to receive TVB approval, local Calgary televisions stations have decided not to run the PSAs (public service announcements).
“The purpose of the PSAs is to shine a light on domestic abuse by putting domestic violence situations in public places where it would not be tolerated.”
With the support of Ogilvy & Mather Calgary, HomeFront appealed the TVB’s decision."
http://www.homefrontcalgary.com/tvspots.htm
Tag
Broadway Legend Joined: 11/19/05
#7re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 4:05pmAmericans would be surprised at what can be seen on Canadian TV. We aren't as conservative, prude, closed-minded...
#8re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 4:13pmTag's right. And the best part is, most of the nudity and swearing can be found on the Government-funded CBC (Canadian Broadcasting Corporation).
#9re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 4:48pmI agree that such an extreme commercial doesn't really get the point across, but the sad truth is that none of them do. One either knows/doesn't know that domestic abuse is a bad thing. To an abusive man, this commerical would be just as effective as a much more mild commercial.
#10re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 4:51pmI seriously thoguht it was a joke until the serious voice came on at the end.
TheatreDiva90016
Broadway Legend Joined: 4/10/04
#11re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 4:53pm
Was that for real?
Hot coffee across the titties can hurt!
#12re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 4:55pm
Don't get me wrong, obviously domestic violnce is horrible, but that spot was unintentionally funny.
TheatreDiva90016
Broadway Legend Joined: 4/10/04
#13re: Canadian PSA Goes Too Far
Posted: 12/10/07 at 7:33pmcoffee + boobies = funny
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