Since it's a franchise-based model and not a corporate chain-based model, every location's "environment" will be slightly different. The employees of the NYC location are extremely diverse and several, if not many, are homosexual. You need only visit a couple of times to notice that. The culture that this particular franchisee in NYC is propagating is slightly different, I believe. The Wall Street Journal did a fantastic profile on him earlier this year. He's a liberal businessman from New Jersey.