I think it is brilliant marketing. People are intrigued,disturbed, terrified, and so on but everyone is talking about it.I must admit, I would like to try this ice cream,this ice cream I had never heard of 24 hours ago. They've created this new mascot, Malcolm a creepy A-sexual creature who likes Little Baby Ice Cream. Creepy? Yes. However,it's got everyone talking.
'There are three sides to every story. My side, your side, and the truth. And no one is lying. Memories shared serve each one differently'
-Robert Evans-