I think it's a great idea.
Instead of children growing up, never having seen movies like The Wizard of Oz (believe me, I know several) or other classics, Disney opens theirs up to new generations, without being passed down like heirlooms.
Bambi is coming to DVD. This means that most of parents will be buying this 50 year old movie (I'm guessing that's the age) and showing them to their children for the first time.
"Do you know what pledge time is, Andrew"? said the PBS Executive.
"Yes", Lloyd Webber replied. "My 50th birthday special must be one program that gets done a lot."
"No", mused the man from PBS heedlessy. "Not so much. Our Stephen Sondheim Carnegie Hall concert. That's a big one."
Spoons, forks and knives seemed suddenly to suspend their motion in horror, all around the table.