Dame---I recommend either the 50" Panasonic 1080p plasma, or the 52" Sony LCD 1080p, in that size. (I have a 58" Panasonic 1080p plasma, and I love it.)
Both the Panasonic and Sony look great, so it's just a question of taste and preference. Both TVs are available at Costco, if you want to go in and check out the picture quality.
I'm not a huge fan of the look of most LCD screens, because they're too much like a giant computer monitor. The image quality can be too crisp with added noise, pixelation, and the black levels are often flat. Sony, IMO, has the best black levels of any LCD TVs right now. They're more rich with detail, giving a photo-realistic picture. I think LCDs in general tend to make everything look like CGI, even when it isn't. Just my opinion, though! And the newer TVs are doing their best to improve the issues I just mentioned.
I prefer the image quality of Plasma, with vibrant colors, and deep dimensional black levels. It looks more like a photograph to me. And IMO, you can't beat Panasonic for plasmas, although Pioneer is usually higher rated. I don't see any difference between the two brands, except for the much higher price tag on Pioneer sets. Not worth it, if you can't see it.
"Jaws is the Citizen Kane of movies."
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