...but: why NOT participate?
Does it hurt anything?
It DOES draw awareness. The very fact that anyone even questions what it's all about draws awareness.
Does it raise money? Not directly. But, I don't believe that was the point.
The point was to spread a viral social network game that draws attention to something.
And it has.
Now, if you want to take it a step further, go ahead and link to a donation site, or share a personal experience, or do something else.
Or, don't participate if you don't want to.
But, by any of my logical measures, it's doing what it was meant to do.
And that just can't be a bad thing.
"Two drifters off to see the world. There's such a lot of world to see. . ."