We know what you like on the couch (the bed, etc) — Page 3

Also, this meme makes me think of this song

"who the **** isn't aware of breast cancer by now?"

I remember feeling that way about AIDS, and then a 21yo man we know tested positive. I think it can be a little dangerous to assume what others should be aware of.

In the end, perhaps an innocuous little movement on a rather innocuous website might lead to someone asking a question that leads to answers. I don't actually see how it might actually cause harm - in spite of the desire of some to dissect and vilify in the most extreme terms.

That little action at least has the potential to lead in the direction of awareness. The reading I'm doing of those who want to tear apart and vilify over it can only really lead to more human disconnect, in my eyes.

I know which side I'd err on.

...as I've written before, I don't think the point of the GAME is to fund-raise, or do anything other than get people to participate and talk.

Through participation and talking, awareness is raised.

As I said, I think the actual 'game' is kind of stupid. I doubt any real organization is behind it. It's a viral Facebook thing that will be over as quickly as it begins. But I don't have a problem with it.

And the fact that this thread is already 3 pages long, speaks to the success of the game...

Now, if you are really passionate about not wanting to participate because it doesn't DO anything, then go donate or link to a fundraising or formal organization page.

That's what I plan to do.

But awareness? Yep. It's been raised.

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Q, in the case of the man with AIDS, was that lack of awareness or just willful ignorance?

I do wish that people would stop jumping to the conclusion that anyone who has questioned the "game" is suggesting any harm is coming from it. No one has suggested that.

I like when noses don't get out of joint and knees don't jerk.

The harm comment was not directed at you personally. I've gotten several times over when having this conversation. I did reread Lizzie's link, though, and I see no suggestion that his causes harm. It just asks, like I did, what's the correlation and what sort of "awareness" are people trying to raise.

The misinformation about AIDS baffles me as well. I don't understand how people can know that it can be managed but still don't know the basics of how it is transmitted, etc. I know they are out there - your story and plenty of other anecdotal tales prove that - but it still shocks me.

Updated On: 10/7/10 at 10:52 AM

Which is true, more or less. I wouldn't suggest anyone life their life with that credo, though.

Several pieces I've read take umbrage with the fact that this is essentially sexualizing breast cancer for men, and I'm hard pressed to refute that. You have a campaign using a sexual innuendo (and "I like it on_______" IS a sexual innuendo, no matter what you argue) coupled with a desire to "make men wonder."

Clearly it's a touchy subject, though, and clearly I'm the anti-fun, anti-woman patrol. Oh well.

There is a campaign against breast cancer that's called "Save Second Base" that is specifically targeting men. Nothing offends me and that did.

So "awareness' has been raised- that there is such a thing as breast cancer? Has this helped in the fight against breast cancer in any way? Nope.

I don't know. I can't say for sure that it hasn't. There has certainly been more written about Breast Cancer awareness on this thread than anywhere else on BWW recently.

Maybe the point of this game was to raise awareness that it's Breast Cancer Awareness Month. Maybe by raising awareness it will prompt someone to seek out a foundation website or activity that will be of material help. I don't know. But I can't say it HASN'T helped.

And I don't know if I'm surprised or no that an "ad girl" would think "mission accomplished" about this silly meme. To me (as a marketer) it makes me think of an ad campaign that everyone talks about but doesn't sell any product. What's the point?

As an ad/marketing 'gal', I understand the goal of this simple game to be awareness. To get people talking. And that HAS been accomplished.

I don't see the goal of this game to be selling product/making donations/doing anything specific. I would LIKE that to have been a goal, and built into the game message that is making the rounds. I would have LIKED there to have been a different goal. But, from what I understand, this was a simple awareness campaign.

And those do have a point.

Now, I'm going to make a donation to the Susan G. Komen foundation because I believe that's the action that needs to be taken. And because all of this conversation has made me fully aware that it's a good time to do so.

And that's pretty much all I have to add to this.

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Updated On: 10/7/10 at 12:03 PM

I agree!

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For those of you who wanted to do something more important than the Facebook game: Please click EVERY DAY on the thread that contains the link to fund a mammogram!

(See the thread I started: "Has Your Awareness Been Raised...")

Thank you!

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Updated On: 10/12/10 at 07:31 PM