Try to think of it as two brains. There's the brain that learns the facts. And the brain that wants to have sex. Now, sure, they're in actuality the same brain, but the more aroused the brain is, the more compartmentalized the knowledge becomes away from the brain.
That's why the smarter prevention programs try to engage on as many levels as possible. First, with the unaroused brain. And then in social marketing and other techniques, such as public sex outreach, that engage people as they move closer to the target of having sex.
"but I can't be blind to the message that's been presented for YEARS!"
That's fine, but, try to remember that about every three months or so there's a whole new crop of young people just coming into their sexual awareness, and these messages are BRAND new to them!
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