And that's why there will soon be no more small independent bookstores, Elphaba.
It's just a fact of life. Retail is changing in America, and the small independent bookstore will soon disappear, the way other mom-and-pop shops have disappeared. They can't compete with the discounting the chains can handle.
It's not your fault or Amazon's fault. It's just a fact of life in the 21st century.
Already in this thread, you can see Doodle saying that he downloads books and reads them on his iPod. He's still in the minority, but when he is joined by a majority of readers, that will effectively put out of business typesetters, printers and binderies: an entire industry.
For now, most people would rather read a printed book than a book-on-screen, but sometime in our lifetimes, electronic books will be as pleasant as--or more pleasant than--a hardcover or paperback.
At that point the same thing will happen to the book industry that has happened to the music industry: The major companies, scaled way down from where they are today--will exist merely to choose a handful of titles to market nationwide. All other books will be self-published and offered on the Internet, and authors will do their own marketing.
So buy a book from an independent. Buy a book from a chain, for that matter. (Borders may not survive the fiscal year.)
Hell, just buy a book.