YAHOO! reveals its new logo

Seriously? This is what they came up with as an answer to a massive image makeover and rebranding? Millions of dollars to be spent ... on this?

It looks like it was designed using WordPerfect.



EDIT: The first thing I think about when I see something like this is "too many cooks."

WAY too many cooks. They probably hand hundreds of meetings with research and survey reports and a long chain of executive approvals to come up with something so under-designed and ordinary as this.

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Updated On: 9/5/13 at 06:51 AM

I guarantee you they threw out dozens, perhaps hundreds of better ideas. I've been in on corporate rebrands and logo redesigns for the film and TV industry, so I know the process well. No design company worth their salt would have offered this as an option up front. They would have been dialed back, reined in, and had to resubmit to devolve it to this point.

This logo is completely devoid of character, personality, originality, or uniqueness. It's an incredibly safe choice.

When your company is in trouble and you decide to do a huge makeover, "safe" and "ordinary" aren't things you should aspire to if you're looking to be noticed and stand out (again).

WAY too many cooks weighing in on this one. It's so apparent.

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Updated On: 9/5/13 at 07:21 AM

What's a Yahoo?

Somehow, when they did the 30 days of alternate logos, I thought it would lead up to a new logo that was clearly better than the other ones. But it's not. There's nothing distinctive about this logo. I actually like many of the old ones more, particularly the very first one.

The new logo is really bland and not very "friendly"-looking.

The Yahoo logo page says, "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products." This new logo isn't whimsical at all. And I don't understand the second half of the sentence ("embraced the evolution of our products"). What does that even mean? It's all corporate double-talk.

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Updated On: 9/5/13 at 08:25 AM

This was the other option:

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^ I was just going to say, what is so new about this logo? It looks very much like the old.

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it looks like a 1st grader can up with that logo. seriously boring and cheap.

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I've been having trouble with my Yahoo! email today and yesterday--pages timing out or emails not displaying. Perhaps this is what they mean by "the evolution of our product."

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SH*T Diva, that wasn't you?

Well then who the hell did I send that replacement Stryker dildo to?!

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I've always found corporate identity design to be really interesting; the daily logo page is great. I'm not sure that they didn't select the best of the options shown.

I'm not convinced that graphic design is Yahoo's biggest problem. Amazon's logo is as ugly and stale as they come--it doesn't keep me from using the site on a daily basis.

I'd say the folks at Yahoo should be spending as much--or more--time and money coming up with compelling reasons for me to remember that Yahoo.com still exists.

What is the point of Yahoo? Is it just a collection of web-based services? I used to use babelfish.com for language translation. At some point it turned into babelfish/yahoo or something like that, and shortly after that it stopped being easy to use.

As far as I'm concerned, Yahoo is a vestigial remnant of the early days of the Internet, and a new logo isn't going to change that.

I couldn't get the link to the daily logo page to work, so I'm re-posting it here.








Yahoo daily logo

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Updated On: 9/5/13 at 06:28 PM

Yeah Bestie, that one is the best of the lot.

I know why they didn't pick this one though, no one under a certain age can read cursive.

Apparently, Yahoo is having a major melt down right now.

My inbox says I've received new mails. When I click on my mail box, I see the emails for a second and then they all dissapear and I get a message saying I have no emails.

Here's what their operator, Manish says:

Manish: There is a yahoo event going on. you will be able to login to att.com/olam but not in emails account.

Manish: There is an ongoing outage, and our network engineers are working on it.

Manish: It will be resolved within some time.

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Yes, either steer into the skid with "ya-hooo!" or entirely away from it with the cursive one, which I shockingly liked.
Anything other than the thing they came up with, which... I thought they had just gone back to the original in a different color, and I don't think they wanted that.

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