Advertising Future Shows on the Digital Marquees

[quizking101]

Posted: 12/24/25 at 10:45pm

One thing I’ve been noticing more lately is that, in the era of the digital marquee, incoming shows aren’t making use of it as a means of advertising to drum up interest from passers-by.

Case in point, the CATS: JELLICLE BALL marquee and logo went up on the digital signage before Rob Lake’s body was even cold, but it has since disappeared in place of standard Telecharge ads. Similarly, with BEACHES announce for the Majestic, the signage stays empty except for the standard Telecharge ad.

Although this was on the old analog marquee at the Music Box, I remember the Purlie Victorious placeholder going up shortly after DANCIN’ closed (thought it subsequently was updated twice).

If the shows are already scheduled for the theatre, why not try to drum up some buzz, especially during the holidays where there is high foot traffic?