In fairness to 'All Shook Up,' the Palace Theatre is humongous. It has over 1,700 seats, which is about 300 seats more than most musical houses. If it were in a smaller theater (for instance, 'Hairspray' and 'Spamalot' are in 1,400-seat houses), it would feel more intimate and feel more like a hit. If you're at the back of the orchestra at the Broadhurst, it's not that far away from the stage. But stand at the back of the Palace, and the stage seems miles away.
It's also a very competitive season for musicals. All four of the shows Tony-nominated for Best Musical are still running and doing well. How often does that happen? 'All Shook Up' got snubbed by the Tony nominators because it's a 'jukebox musical'; worse of all, by NOT being nominated for Best Musical, it didn't get a chance to perform at the Tonys.
Meantime, the cast (and the show's publicists) have been working overtime to get the show on TV and make personal appearances.
By the way, it's kinda remarkable that John Simon just caught up with 'All Shook Up' and gave it a rave. Too bad his review didn't come out months ago, but better late than never.
John Simon raves about 'All Shook Up'!