The producers know what they are doing in setting a production schedule. And I APPLAUD breaking from the norm and setting something NEW.
Besides, if you're are making a big purchase such as theatre tickets, you should KNOW what day it is and what time the show starts. ESPECIALLY on Broadway where it's an EVENT.
I cannot tell you how often I see people arrive to shows late or even on the wrong day. I understand situations beyond your control making you late, but if you're late out of laziness or stupidity...there is no excuse.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle