Book of Mormon ads
Book of Mormon ads
mc1227
Broadway Legend Joined: 7/29/07
#1Book of Mormon ads
Posted: 12/9/12 at 12:01pmWhy would producers be spending money for advertising for a show that's sold out for months? Every theater website I go on has pop up ads for this show and they are airing tv ads as well. Seems like a waste of money. I can see if attendance starts falling off, but...
The only review of a show that matters is your own.
dramamama611
Broadway Legend Joined: 12/4/07
#2Book of Mormon ads
Posted: 12/9/12 at 12:04pm
Because they don't want sales TO drop off. They want to keep it in high demand.
Why do Coke and Pepsi continue to advertise? It's not because we'll forget they exist.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
mc1227
Broadway Legend Joined: 7/29/07
#2Book of Mormon ads
Posted: 12/9/12 at 12:05pmValid point...
The only review of a show that matters is your own.
#3Book of Mormon ads
Posted: 12/9/12 at 1:26pm
I agree, only start to advertise when demand start to drops off. The main advertising is done by word of mouth and stellar pull quotes in the original reviews.
In my opinion Mormon doesn't need to advertise.
Pepsi/ Coke advertise to drive the message their product is the premium product and any other is second rate, different advertising.
#4Book of Mormon ads
Posted: 12/9/12 at 2:10pm
Pepsi/ Coke advertise to drive the message their product is the premium product and any other is second rate, different advertising.
Actually, no. It's literally the same thing. The Book of Mormon producers want their show to be THE premium show on Broadway and the show every tourist and non-theatre goer will tell their friends about when they score tickets to the exclusive event and drop hundreds of dollars. By continuing to advertise, they ensure they will be considered the premium show on Broadway by just about anyone.
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
#5Book of Mormon ads
Posted: 12/9/12 at 2:16pm
Advertising can help keep demand high. It keeps the show prominent and on people's minds. If a successful property (show, film, etc) stays silent, people can (and will) forget. Or, even worse, they assume no one cares anymore.
...I hope some of the folks on this board aren't in this business.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#6Book of Mormon ads
Posted: 12/9/12 at 2:27pm
...I hope some of the folks on this board aren't in this business.
Or any business...
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
bobs3
Broadway Legend Joined: 4/8/12
#7Book of Mormon ads
Posted: 12/9/12 at 4:06pm
Yes, by advertising you keep the show in demand and it becomes that hard-to-get must see ticket. Also, non-premium tickets for BOM are sold out months advance which makes it SO much easier to sell the premium tickets to theatergoers who MUST see the show at $500 per seat.
When the show opened I questioned their choice of theater because they could have put it into another Jujamcyn Theater such as the St. James which has 600 more seats than the O'Neill but then it was explained to me that as a marketing strategy it is brilliant -- the tickets for the show become harder to get in a smaller theater.
Updated On: 12/9/12 at 04:06 PM
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