Book of Mormon to open in Chicago Dec. 2012

Looks like the Book of Mormon will open at the Bank of America Theatre in December 2012 for at least a 12 week run with hopes of an extension!
Chicago Theatre Blog

This tour is starting up pretty late, isn't it?

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I know they're hoping for it to turn into a sit-down for months and months, but I'm guessing the appeal won't even remotely approach "Wicked" and its (what, 3-4 year?) run.

Seeing "Wicked" there 2x and passing the crowded theater dozens if not hundreds of times, it was easy to see it survived at least halfway on blue-hairs and tweens. My partner's mom went on a theater bus trip from Iowa to see it. None of that's gonna happen at "BOM."

"Billy Elliot" didn't quite click with those audiences (thought of as "too-adult" for younger kids and "too liberal/socialist" for the "red" counties and areas surrounding Chicago). "Jersey Boys" got the boomers, blue-hairs, etc. but not enough families to last as long as "Wicked."

I predict "BOM" will have six months tops. (which is GREAT but obviously not "Wicked" level)

Mormon in Chicago could have a solid one year run. keep it going through Jan. 2013.

already three more companies of Mormon are planned.

- Broadway(opened March 2011)
- National Tour(opening August 2012)
- Chicago(opening December 2012)
- West End(planned opening for Fall 2012)

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THE Book of Mormon! It's called THE Book of Mormon!