Following last fall's "This Is Broadway" series of ads, it seems like the League is launching a different campaign to kick off 2022, stating that "Broadway Is Open." These last couple of days, multiple shows have posted either a prerecorded message or a post-show speech with that message in mind. I would expect more in the days to come.
The Lion King: https://www.instagram.com/p/CYab-nfpBMT/
Aladdin: https://www.instagram.com/p/CYaa_JmJ53H/
Come From Away: https://www.instagram.com/p/CYc7RTOox34/
Tina: https://www.instagram.com/p/CYcdP3Lp3zH/
Girl From the North Country: https://www.instagram.com/p/CYcmypYpHDj/
SIX: https://www.instagram.com/p/CYc9hz_hKPX/
I love it. So much. As a community, we need to work to bring people TO the theatres. Not try and rush them away by saying theatres aren't safe.
This is beautiful.
Company: https://www.instagram.com/p/CYeE4lUo4T0/ and https://www.instagram.com/p/CYend_TJi-n/
Statement from Broadway.com: https://www.instagram.com/p/CYca4X6P40C/
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