"And from what I've been reading of the reviews, this isn't exactly a family friendly show."
What reviews? 3 Opinions, I think you meant. The show hasn't even started previews yet.
"They seem to be TRYING to cash in on Sprig Awakening's success and I don't see that happening."
No, they aren't. Right now there is no definite group they are trying to attract, but if you would really like you can find a "word of mouth" video from the show in Godspeed where people of all ages gave rave reviews. But, trust me, this show is not trying to attract the Spring Awakening crowd.
"But I just see the critics tearing it up"
The critics absolutely killed The Little Mermaid, that show is going on one year with many sold out performances.
I do respect your own opinion, but I just wanted to point out that your opinion is really just based on people who saw the dress rehearsal, and only 3 people have really come out with not liking it. Everyone else at it seemed to love it.
As far as Broadway on Broadway goes, you have the first bad review of the 13 performance that I have heard.
Goodbye