You can't say WICKED is a kid's show though. It isn't the kids keeping it alive. That is why while shows like LITTLE MERMAID, MARY POPPINS, GREASE, and the other ridiculous kid traps on Broadway right now are making little money now that the kiddies are back to school, WICKED keeps going strong.
WICKED is a show that appeals to people of all ages and every gender. It really is the equivalent of a film blockbuster. It just is a phenomenon. The 13 year-old annoying tweens are only a small demographic of the WICKED audience, they are just the most vocal one.
13 will not be a hit. You say they have discounted tickets and that's precisely why it won't survive. With all the discounts, a no name cast, and almost no buzz, how will they meet their weekly quota?
"Some people can thrive and bloom living life in a living room, that's perfect for some people of one hundred and five. But I at least gotta try, when I think of all the sights that I gotta see, all the places I gotta play, all the things that I gotta be at"