I would think it could succeed now and make a profit on the good ol' way. you could market it "from the creater of Wicked" which would bring a huge fanbase over.
not to mention, given the heavy religious atmosphere of the culture right now, all you have to do is market the religious properties to tourists and do grass roots campaigns at churches, and you have a sure-fire hit.
"I'm an American, Damnit!!! And if it's three things I don't believe in, it's quitting and math."