sorry, people out in the country who have nothing better to do smoke dope or go to tractor pulls ... or both. they don't go to art house movies based on broadway musicals that were only appreciated by [divided] "east coast elites".
possibly if the movie in question were based on a musical based on a movie they'd seen 10 years earlier, or a rock band they'd listened to 20 years earlier, their smart teenage daughters (and queer teenage sons) would go, but that's not a particularly robust demographic, ROI-wise.
yes, i'm bitter ... how is this election even close??? =:o
"You, sir, are a moron." (PlayItAgain)