bdn223 said:
"Frozen's grosses are very much in line withMary Poppinsin terms of both capacity and sales potential %. So don't say the show is limping along. Most producers only dream about having a musical grossing consistently over $1M a week (with the lone exceptions beingMotown, and Spiderman Turn off the Dark, whose weekly nuts were around $1M). There is also no way Frozen's costs more then $900k a week to run, and is likely closer to $800k as Disney may have lofty expectation in terms of sales, but they are known to have their costs down to a science. If we take the higher estimate of a running cost of $900k,Frozen has had a gross profit of $48.7 Million dollars, but even if we estimate a running cost of $1M the show has had a gross profit of $42M. Haters are going to hate,but at this point I can say with 99.9% certainty thatFrozen is a hit.Frozenmay not be a runaway hit along the lines ofThe Lion King OrBeauty and the Beast, but it is also not a failure along the lines ofThe Little Mermaidnor Tarzan. Its grosses are in line withMary Poppinsat this point in its run, with its first year's grosses were significantly higher.Frozenappears to be turning into a sleeper hit, which we haven't had on Broadway since the 2015-2016 season withWaitressandSchool of Rock.The later averaged 68% gross potential for the first 2 years of its 3 year run, and the former averaging 84% of its gross potential for the first 2 years of its runs excluding the limited runs of Sara Bareilles. I know people have grown accustom to shows only being considered "hits" if they are playing to SRO crowds, and ones that don't quickly close, but that is much more of a recent phenomenon.Beautiful only played to SRO crowds for 6 months of its first year on the boards, and it is now approaching its 6th year on Broadway.Avenue QandRock of Agesnever played to SRO crowds and both ran for about 6 years. I can say with some certainty that unless the grosses plummet in the Fall, Frozen will be around through at least March of 2020, as there is no way Disney would close Frozen prior to Frozen 2 opening in theaters which should goose its grosses. Will it run for 6 years at this point?I can't say, but I will say at this point if give the show a 90% odds of playing at least 2 years on Broadway and 60% odds of making it to 1000 performances.At this point though,Frozenis a "hit", but what kind of "hit" it is only time will tell."
Agree with this. Frozen will likely pick up over the summer, and the Frozen 2 push could help it during the autumn period. However, Frozen has been affected by the "Underwhelming grosses" narrative from the very beginning (remember those articles last summer about how the international transfers could be cancelled?) and seeing it fall out of the Top 10, at the expense of Hadestown and Tootsie is a big kick in the teeth for Disney theatrical (Particularly when the latter is headlined by the actor who voiced the villain in the original Frozen!). I think that Frozen will still be in the Million Dollar Club when the grosses of those two start to decline, but right now, Frozen's record lows give a lot of encouragement to the detractors...
Apparently, Caissie Levy recently said on Twitter that she was contracted until February 2020. I think Frozen is almost guaranteed to make it to this point, but will it still be around when the international rollout begins in Summer 2020? It depends on the next few months...