This conversation begain when critics were born, but it depends on which side of the citics you fall:
LJ -- nope it doesn't mattee, very good reviews hasn't made a difference. B&C -- the citics have it out for Wildorn and its all thier fault.
(Although for LJ, I think it's too early to tell.)
Wicked and Phantom didn't START as brands, they became them.
I think critics can influence those on the fence. I know that personally, if I'm only lukewarm about seeing something I am less likely to do so if the buzz here combined with the citics is negative. When I really want to see something (B&C), little is going to deter me. (I went and wanted to like it -- but didn't.) I don't live near the city -- I'm a good 4 hours away, so I cannot see everything, although I see quite a lot. So things with good buzz with mediocre interest is going to win my money over poor buzz/critiques with mediocre interest.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.