I wouldn't underestimate the marketability of the show's title. Unlike most new shows, you don't need to explain to a potential audience who (or what) "Dracula" is. It's the same reason, I think, why "Jekyll & Hyde," despite its many problems, was the most commercially successful of Wildhorn's shows, since everyone knows (or thinks they know) the Jekyll & Hyde story. The show has the disadvantage of following the failure of "Dance of the Vampires," although "Dracula" is straightforward and serious, whereas "Dance of the Vampires" camped it up. Who knows if critics will ever give Wildhorn credence, but I do think there's an audience for "Dracula". We'll see soon enough.
"Gif me the cobra jool!"