Evolution of WONDERLAND Artwork

I remember they did this for Ragtime, too. Not sure if it's an every show thing, but this the evolution of the current WONDERLAND Art campaign:


dventures in Communicating a New Alice

Too bad the new poster doesn't reflect the Mad Hatter as seen in the show... a woman.

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I don't think any of those posters caught my eye in any way. The whole table setting is really awkward to me, I feel like I'd remember that awkward poster in my head but not what it was about.

Well Mildred if they put Wildhorn's name anywhere on the poster it's a fair indication the score is turd-ish at best.

Someone up here somewhere likes his music.

My guess is that someone is deaf.

From a purely aesthetic standpoint, I like the cards the best.

I have no idea how well that represents the current incarnation of the show, though.

Updated On: 11/28/10 at 11:38 AM

People are absolutely going to think this is more or less a "rip off" of the Burton ALICE film... if only because it is the exact same idea. Just a "stigma" (dunno if that's the best word choice, but whatever) that the show is going to have to get over.

On topic... I love these 'evolution of artwork' things the Times does. I'd actually venture to say I love all of the pictured ones for Wonderland.

The cards were my favourite of the new art.

I imagine they picked the one they did for a few reasons: The old logo was the NYC/rabbit silhoutte, and IF (which I'm in no way even suggesting) this becomes an international hit they'll pull a Les Mis and do the different city skylines.

Also, if the Hatter was a woman in the poster, I doubt people would understand - it's an adult Alice versus .. who? Another woman??

Well that's my point exactly, philly... it doesn't make sense to show the Hatter on the poster at all if it's either 1) anachronistic or 2) confusing to the viewer. They should have chosen one of the other (better) options.

The "Down the Rabbit Hole" artwork reminds me of the recent Ragtime revival poster.

philly03,

I know you are doing your best to get people into this show, but sadly I feel it is going to bomb, big time.

The cast is very talented, but I just think critics are going to slam it. I don't think people are going to want to see it. The last thing I want to see is another Bway show fail, but this one just sounds awful. The artwork, costums, clips, songs, nothing really works.

While I love Janet Dacal, she just doesn't fit the role people know and love, Alice.

I don't even know how this got to Broadway.

I agree with you on Dacal. The people expecting the movies will be confused. I've always been in support of ax-ing her, i'm hoping her time in In the Heights as the leading role gave her some ability to have some star power. She was totally overshadowed by Darren Ritchie and Nikki Snelson.

The critics will most likely slam it, if not for Wildhorn alone. First time producers always tend to push ahead despite the reviews (many suspected Tale of Two Cities to fold over night, if not a week given the economic climate to boot!).

Artwork of a show has nothing to do with it besides selling value when you look at the posters. People raved about "The Addams Family" art, and look how great that show was. Plenty have had bad art work and been good - people were split on the Ragtime revival art, that got Time #1 Musical of the Year.

Costumes, etc tend to change after a world premiere. The musical went from a $3-5 Mil budget (including the move from Tampa to Houston) to now a $13 MIL production with script rewrites (Projections won't be used as much). Do I think the book will be any better? Probably not, but I'm wiling to give it a shot.

I'm fine if people don't want to see a show - I don't need to convince them, but pre-judging something like dance sequences you think look corny... because they're SUPPOSED to be corny but you don't understand because you don't know the show makes no sense.

People did this to Tale of Two Cities as well - people on this board didn't just not want to see it, they had to make sure it would fail all together. Again - you don't want to see it, then don't... but there's no need to trash something based on a world premiere that didn't have an endless budget, and was intended to be changed after! But again.. I'm not expecting this to be some mega-hit. I've said it before, the show had major potential and last year's presentation showed it no longer has all of that going for it anymore.