But you didn't. This release was very straightforward--what the play is, a brief background and history, where it's playing and on what dates, and a link for more information.
A title or headline grabs you. It's then your job, as the reader, to see what goes along with attention grabber. You even started a post on this play. Did you stop to read what you were linking?
You talk so much of wanting to be a famous actor/director/creative. I sincerely hope you read audition breakdowns better then a a simple article.