Frozen Announces Tour

[yesraccoons]

Posted: 5/15/18 at 3:45pm

They've announced a tour! Thoughts?

http://www.playbill.com/article/national-tour-of-disneys-frozen-musical-will-open-in-los-angeles

Updated On: 5/15/18 at 03:45 PM

[BroadwayConcierge]

Posted: 5/15/18 at 3:48pm

That's just a tour announcement. Where does it say that they've recouped?

[gypsy101]

Posted: 5/15/18 at 3:49pm

am i bad at reading or was there no mention of them having recouped? cause they’ve been open for like a month, how the hell could Frozen have recouped that fast

[JSquared2]

Posted: 5/15/18 at 3:49pm

Where do you see that it has recouped??  It's been running about 6 weeks.  

 

Also there's already a thread started about the tour. 

[newintown]

Posted: 5/15/18 at 3:50pm

Lies, calumnies, and deception.

[Call_me_jorge]

Posted: 5/15/18 at 3:51pm

The idea is Disney doesn’t announce tours of their shows unless they’ve recouped. I’m thinking this isn’t what that is.

But to copy a poster from the other thread, I believe this is just Disney and co just getting ready for the big frozen 2 premiere.

Updated On: 5/15/18 at 03:51 PM

[Valentina3]

Posted: 5/15/18 at 3:53pm

Fake news. Corrupt media.

[BroadwayConcierge]

Posted: 5/15/18 at 3:53pm

Call_me_jorge said: "But to copy a poster from the other thread, I believe this is just Disney and co just getting ready for the big frozen 2 premiere."

Yup. This is also them just following suit with literally every other show that opened this season and announcing a tour to appeal to the Tony road voters this week.

[SchuylWERKsister]

Posted: 5/15/18 at 5:15pm

BroadwayConcierge said: "Call_me_jorge said: "But to copy a poster from the other thread, I believe this is just Disney and co just getting ready for the big frozen 2 premiere."

Yup. This is also them just following suit with literally every other show that opened this season and announcing a tour to appeal tothe Tony road voters this week."

What are Tony road voters and why would announcing a tour appeal to them? Happy to be linked to an article. Had difficulty looking this up online. Thank you. 

Updated On: 5/15/18 at 05:15 PM

[BroadwayConcierge]

Posted: 5/15/18 at 5:31pm

SchuylWERKsister said: "What are Tony road voters and why would announcing a tour appeal to them?Happy to be linked to an article. Had difficulty looking this up online. Thank you."

Mid-May (and especially this week) is usually when Tony voters who live out of town come to New York from their cities to see shows before they cast their final votes. This is a prime time for productions to appeal to these voters, and one way to do so is announce a national tour. The idea is that by announcing a tour, these shows encourage a vote from out-of-towners who'll have greater sway when they can say that "The Tony-winning production of XYZ is coming to my town," rather than casting a Tony vote for a show that won't end up coming their way.

Updated On: 5/15/18 at 05:31 PM

[BroadwayConcierge]

Posted: 5/15/18 at 5:33pm

Here's an article from last year that shows how important this out-of-town voting audience is for shows shooting for Tonys: https://nypost.com/2017/05/16/theater-producers-are-wooing-out-of-town-tony-voters-with-sweets/

[SchuylWERKsister]

Posted: 5/15/18 at 5:44pm

Thank you BroadwayConcierge, this was helpful to me.