Broadway Legend Joined: 5/11/04
To all producers: I cannot understand why you often restrict rush seating to students. Think about it: those with amply filled wallets won't bother to get up at crack of dawn to stand on line for hours waiting for a box office to open. Theater lovers who are short on funds or just need to save money--and that's not just students, especially these days--will gladly wait on tbose lines. So why not make the process more egalitarian by having only a general rush? You'll widen your market, even though the partakers will likely be mostly students anyway. Think about it--it makes sense.
I think for any show a general lottery is always the best option. However, if shows that offer student rush offered a general rush, it might put people off buying tickets therefore having a much larger impact on the financial side of things.
Sorry Mark, but that's just not anywhere close to being true. If you look at the number of people who take advantage of rush seating when a general rush is in place you will see that it would in no way at all have any affect on box office sales.
Also, considering that the average price for a rush ticket is around 25 bucks or so, it's not like those tickets are going to be a big money maker for the producers.
I can see why they do a student rush over a general one. If you look at some shows there have been cases where the people sitting in line get too out of hand and the producers might now wish to deal with that. Therefor, they might do a student rush to mitigate that problem.
those with amply filled wallets won't bother to get up at crack of dawn to stand on line for hours waiting for a box office to open.
Not necessarily. Generally speaking, people have amply-filled wallets because they save their money, rather than spending every penny.
To the original poster: what don't you understand? It is what it is. If you can't afford a full-priced ticket, there are other options such as discount codes, TKTS, and balcony or rear mezzanine seating. Granted, these are options more expensive than typical student rush pricing, but why not save up your money? Producers want to make money. They can't please everyone.
Broadway Legend Joined: 5/11/04
It's the producers' reasoning that I find frustratingly mystifying. Those "other options" should apply to everyone, then. Students can use discount codes and TKTS, too. I just don't think it's right--or even helpful to the box office take-- to restrict rushing to one category of theatergoer. End of rant.
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