General Rush v. Student Rush

To all producers: I cannot understand why you often restrict rush seating to students. Think about it: those with amply filled wallets won't bother to get up at crack of dawn to stand on line for hours waiting for a box office to open. Theater lovers who are short on funds or just need to save money--and that's not just students, especially these days--will gladly wait on tbose lines. So why not make the process more egalitarian by having only a general rush? You'll widen your market, even though the partakers will likely be mostly students anyway. Think about it--it makes sense.

Sorry Mark, but that's just not anywhere close to being true. If you look at the number of people who take advantage of rush seating when a general rush is in place you will see that it would in no way at all have any affect on box office sales.

those with amply filled wallets won't bother to get up at crack of dawn to stand on line for hours waiting for a box office to open.

Not necessarily. Generally speaking, people have amply-filled wallets because they save their money, rather than spending every penny.

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It's the producers' reasoning that I find frustratingly mystifying. Those "other options" should apply to everyone, then. Students can use discount codes and TKTS, too. I just don't think it's right--or even helpful to the box office take-- to restrict rushing to one category of theatergoer. End of rant.