Pantelis the Great said: "This is the time of year, just before the Tonys, that several of the producers, even ones that are doing well at the box office, get greedy. Discounts go from 50% down to 30%, 20%, even zero. In addition, the in person rush tickets and some digital drawings disappear. Don’t get me wrong. It’s their prerogative! But, some of the producers don’t respect those of us that get up real early to travel to their “rush” line. At the minimum, there should be signs on their outer doors stating that there weren’t any rush tickets that day and if true, the remainder of the run. NONE OF US should be subjected to getting up a lot earlier than normal, travelling to Broadway and after waiting hours on line, to be told by a theater staff person that arrived at 9:30am, that there is no more rush.
That happened to me this morning, when I decided to go to the “Three Tall Women” rush line. Unfortunately, I just joined broadwayworld.com, (guess why) and I didn’t have the information available herein on the rush line. Yes, after spending several hours traveling and waiting on line, someone showed up about 9:30am and told us that there weren’t going to be anymore rush tickets for the show.
I’d like a producer, any producer, to disagree with me or debate me. Also, the websights of the shows should be revised to reflect any new rush policy. In my case it wasn’t. In addition, the playbill Broadwayrush websight that gives comprehensive rush information about every show that has a rush policy, should be revised to reflect new rush policies. In my case again, it wasn’t.
Do I appear to be p?s$ed$@f? Yes, I am."
Theater tickets - Broadway and otherwise - have no shelf life. Producers are free to use whatever pricing policies and marketing programs - (exclusive of fraud) to fill as many seats as possible. When the curtain goes, up, the value of that unsold seat drops to "zero." Any Rush tickets - or lottery tickets - you have enjoyed should be views as the product of a generous and fair minded producer - however there is no greed in trying to maximize revenue for a show. In fact, producers owe a fiduciary duty to their investors to use best efforts to maximize revenue for a show. Finally - hit musicals that command premium prices are pay the freight for the vast majority of shows that lose some, most, or all of their initial capitalization. On the bright side - you can easily score bargain tickets to those shows.