I spotted something that led to a Billboard tour chart: http://www.billboard.com/articles/columns/chart-beat/6641802/bette-midler-tour-grateful-dead
That's a top 10 tour gross chart in a certain date range. Idina Menzel is actually #10 with a reported gross of $254,799 for July 11, Mohegan Sun Arena (did not sell out). I haven't been able to find any other reported data for her tour besides that date, though, and I believe this particular venue is special compared to her other venues because all tickets were priced the same and on the low side ($45). Along with the fact that these Billboard gross numbers don't include merchandise, other venues that sell the VIP packages most likely have been grossing more (*relative to venue size). So I suppose the real question is running cost, which is probably primarily going to her musicians/hired help.
I certainly wouldn't say she's joined the ranks of today's pop artists, but that's still impressive given the power of a single song from a movie and her less-known Broadway pedigree. However, I think the majority of those going to these concerts are theater fans first and Frozen fans second. She has also been selling the IF/THEN OBCR at these concerts at the merch table, and with Always Starting Over in the set list, she's doing some simultaneous advertising for the IF/THEN tour.
As to whether this concert popularity might last, there's her upcoming TV pilot (sitcom, unlikely to be music related I'd think so that probably won't help), and Frozen 2 (this one might help), and a new album (absolutely no idea how this will do on market). It's just so interesting to see a primarily musical theater artist cross over in this manner.
(*edited for clarity)
#BoycottTrumplikePattiMurin
Updated On: 8/7/15 at 10:49 AM