bwayphreak234... I agree. I'm not a fan of the LED signs... they are hard to photograph and they take away from the Broadway artwork feel. Ugh. Another modernization at the expense of nostalgia

http://instagram.com/p/jAepsaHseg/
Hoping this is just a temporary image until they design the actual marquee. Dead Accounts at the Music Box started with a similar placeholder marquee for a while before they has the real deal
Broadway Legend Joined: 3/16/06
Have to say the marquee doesn't look too bad although not keen on the Imperial name included in the LED marquee but it's likely temporary.
I think that looks great. It's all about getting people to buy tickets, so a bright, big display makes sense.
Really don't like that Telecharge advertisement, hope they change that. But otherwise it looks great :)
It looks ridiculous and out of place on the facade of the Imperial. They should have somehow covered those windows with a new marquee...
I like it. Although that Telecharge advertisement has to go.
Broadway Legend Joined: 4/8/12
"They should have somehow covered those windows with a new marquee..."
Those windows are probably dressing room windows and the NYPD on horseback love to stop outside the theaters and look up at the windows to watch the showgirls change costumes. And yes, the showgirls know they are watching...some of them get a little too close for comfort to windows in order to show off their bare breasts.
The great thing about LED advertisements you can change the ad with a click of a button on a keyboard and if necessary you can do it from 3,000 miles away.

The Musical Comedy of the Century!!
Featured Actor Joined: 4/10/09
Those are offices, not dressing rooms. The dressing rooms for the Imperial are on 46th Street.
The Telecharge logo takes up half of the Marquee Updated On: 1/11/14 at 10:21 AM
Walked past yesterday and hoped the display was on Test as the color and brightness were way out of wack.
The Imperial dressing rooms are on 46th St. I think it's Schubert theatre offices right behind the sign...
In the photos I think it looks great however the Telecharge ad has to go, it takes up too much space and considering 'on the day' people would buy tickets at the Box Office or maybe at TKTS I don't see the need to promote a ticket agency so heavily.
Broadway Legend Joined: 5/18/03
Re: Telecharge.
1. The Shubert Organization owns Telecharge. That is why it is there. Box office or not, buy on telecharge and they make more money off of you.
2. The Shubert Organization OFTEN displays ads for Telecharge on theatres where a show is not CURRENTLY running, even when the next show's marquee may be up. Nothing new to see here.

Video of Marquee. http://instagram.com/p/kDOnSvnsUa/
Broadway Legend Joined: 3/16/06
That a much better marquee and adding LED lights works well. Its a big improvement over the old marquee.
This is such a big improvement. The red color scheme they updated the marquee to looks incredible! Much better than that dreary blue/teal scheme they had up originally. Also, thank god they got rid of the unsightly telecharge logo that took up half of the marquee.
It does look great and is really effective.
I wonder if it is possible to show video clips, it would look really cool with the man waving the red flag on the barricade, with the slogan ' The Next Reveloution Is To Hit The Imperial Theatre, New York'.
the unfortunate side effect of having a digital marquee..
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I wonder if it is possible to show video clips, it would look really cool with the man waving the red flag on the barricade, with the slogan ' The Next Reveloution Is To Hit The Imperial Theatre, New York'.
It is. They're using the B-roll from the UK tour.
Videos