Imperial gets new LED marquee Les Miz UPDATE
Imperial Theatre gets new LED marquee#25
Posted: 1/10/14 at 11:28ambwayphreak234... I agree. I'm not a fan of the LED signs... they are hard to photograph and they take away from the Broadway artwork feel. Ugh. Another modernization at the expense of nostalgia
Imperial Theatre gets new LED marquee#26
Posted: 1/10/14 at 8:30pm

http://instagram.com/p/jAepsaHseg/
Hoping this is just a temporary image until they design the actual marquee. Dead Accounts at the Music Box started with a similar placeholder marquee for a while before they has the real deal
Broadway Legend Joined: 3/16/06
Imperial Theatre gets new LED marquee#28
Posted: 1/10/14 at 8:40pmHave to say the marquee doesn't look too bad although not keen on the Imperial name included in the LED marquee but it's likely temporary.
Imperial Theatre gets new LED marquee#29
Posted: 1/10/14 at 8:48pmI think that looks great. It's all about getting people to buy tickets, so a bright, big display makes sense.
Imperial Theatre gets new LED marquee#30
Posted: 1/10/14 at 9:01pmReally don't like that Telecharge advertisement, hope they change that. But otherwise it looks great :)
Imperial Theatre gets new LED marquee#31
Posted: 1/10/14 at 9:17pmIt looks ridiculous and out of place on the facade of the Imperial. They should have somehow covered those windows with a new marquee...
Imperial Theatre gets new LED marquee#32
Posted: 1/10/14 at 9:59pmI like it. Although that Telecharge advertisement has to go.
Imperial Theatre gets new LED marquee#33
Posted: 1/10/14 at 11:58pm
"They should have somehow covered those windows with a new marquee..."
Those windows are probably dressing room windows and the NYPD on horseback love to stop outside the theaters and look up at the windows to watch the showgirls change costumes. And yes, the showgirls know they are watching...some of them get a little too close for comfort to windows in order to show off their bare breasts.
The great thing about LED advertisements you can change the ad with a click of a button on a keyboard and if necessary you can do it from 3,000 miles away.
Imperial Theatre gets new LED marquee#34
Posted: 1/11/14 at 9:37am

The Musical Comedy of the Century!!
Imperial Theatre gets new LED marquee#35
Posted: 1/11/14 at 10:03amThose are offices, not dressing rooms. The dressing rooms for the Imperial are on 46th Street.
Imperial Theatre gets new LED marquee#36
Posted: 1/11/14 at 10:21amThe Telecharge logo takes up half of the Marquee Updated On: 1/11/14 at 10:21 AM
Imperial Theatre gets new LED marquee#37
Posted: 1/11/14 at 2:50pm
Walked past yesterday and hoped the display was on Test as the color and brightness were way out of wack.
The Imperial dressing rooms are on 46th St. I think it's Schubert theatre offices right behind the sign...
Imperial Theatre gets new LED marquee#38
Posted: 1/12/14 at 3:13amIn the photos I think it looks great however the Telecharge ad has to go, it takes up too much space and considering 'on the day' people would buy tickets at the Box Office or maybe at TKTS I don't see the need to promote a ticket agency so heavily.
Broadway Legend Joined: 5/18/03
Imperial Theatre gets new LED marquee#39
Posted: 1/12/14 at 3:26am
Re: Telecharge.
1. The Shubert Organization owns Telecharge. That is why it is there. Box office or not, buy on telecharge and they make more money off of you.
2. The Shubert Organization OFTEN displays ads for Telecharge on theatres where a show is not CURRENTLY running, even when the next show's marquee may be up. Nothing new to see here.
Imperial Theatre gets new LED marquee#40
Posted: 2/5/14 at 7:51pm

Video of Marquee. http://instagram.com/p/kDOnSvnsUa/
Broadway Legend Joined: 3/16/06
Imperial Theatre gets new LED marquee#42
Posted: 2/5/14 at 8:53pmThat a much better marquee and adding LED lights works well. Its a big improvement over the old marquee.
Imperial Theatre gets new LED marquee#43
Posted: 2/8/14 at 10:46amThis is such a big improvement. The red color scheme they updated the marquee to looks incredible! Much better than that dreary blue/teal scheme they had up originally. Also, thank god they got rid of the unsightly telecharge logo that took up half of the marquee.
Imperial Theatre gets new LED marquee#44
Posted: 2/8/14 at 1:25pm
It does look great and is really effective.
I wonder if it is possible to show video clips, it would look really cool with the man waving the red flag on the barricade, with the slogan ' The Next Reveloution Is To Hit The Imperial Theatre, New York'.
Imperial Theatre gets new LED marquee#45
Posted: 3/8/14 at 10:14pm
the unfortunate side effect of having a digital marquee..
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Imperial Theatre gets new LED marquee#46
Posted: 3/8/14 at 10:31pm
I wonder if it is possible to show video clips, it would look really cool with the man waving the red flag on the barricade, with the slogan ' The Next Reveloution Is To Hit The Imperial Theatre, New York'.
It is. They're using the B-roll from the UK tour.
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