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Imperial gets new LED marquee Les Miz UPDATE

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#1

Imperial gets new LED marquee Les Miz UPDATE

Posted: 1/7/14 at 3:23pm

Imperial gets new LED marquee Les Miz UPDATE

These were on Instagram. Looks like the Imperial is moving to an LED screen. I've always thought the Imperial needed an upgrade from the flats and floodlights. Interested to see how it looks, Ill snap some pictures when it goes up.
http://instagram.com/p/i4SW5nnsaK/







Updated On: 1/10/14 at 03:23 PM

#4

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 3:38pm

Boo, I hate the LCD screens. Takes all the fun out of seeing the actual poster.
#6

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 4:11pm

I don't care for them either. I understand from a marketing standpoint they can be eye-catching and beneficial.

I feel they lose a bit of history replacing the old marquees, but they replaced the individual placard-letter marquees and we don't bemoan that. I don't want to stand in the way of innovation and hates the "eye sore" of the Eiffel Tower.
#7

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 4:12pm

Pippin manages to use the LCD Marquee to the best it can, and the Imperials marquee/facade is tiny and small compared to everything else on that street. For a theatre that size, it deserves something more flashy than the lame marquee it's had. Happy for this change!
#8

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 5:35pm

Part of me really wants to see the Les Miz artwork go up on the LED screen while the marquee still displays the "side-splitting romp" pull quote. Imperial Theatre gets new LCD marquee?
#9

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 5:38pm

I think that it would be an eye sore for the Imperial Theatre putting up an LCD marquee right next to the wonderful LCD pippin marquee at the Music Box. Also, walking from times square people wouldn't be ably to see the Imperial theatre lcd marquee they would only be able to see Pippin's, lastly the colors and photos of Pippin on the marquee are far more inviting then the ones that will be for Les Mis at the Imperial!

Updated On: 1/7/14 at 05:38 PM

#10

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 7:53pm

They're awful. In some places they work, but on a side street without all the crazy lights of 42nd Street or Times Square, they're blindingly distracting at night and photograph awful.


"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008
#11

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 8:28pm

For Disney it totally makes sense to me. But not sure about this one. Eh. better than that Marquis marquee.
#12

Imperial Theatre gets new LCD marquee?

Posted: 1/7/14 at 11:42pm

I'm not going to lie, I was kinda hoping that with Les Miserables returning to the Imperial, that they would use the original (or at least a replica of it) marquee for when the show originally played there. I am not a fan of these electric marquees. Even though I am not totally in love with the one for The New Amsterdam, it doesn't really bother me that much since it blends in well with the rest of the video marquees/bright lights around it.

I love looking at the facades of different theatres, and have always viewed them as a sight for sore eyes in the eyesore that is Times Square. But, now with video marquees coming in to play, I am not sure how I feel.
"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll
#14

Imperial Theatre gets new LCD marquee?

Posted: 1/8/14 at 12:27am

I doubt that Cameron has anything to do with this. It's not like he's footing the bill for the marquee. I am sure, if anything, that the Shuberts wanted to do it and decided to wait until the end of 700 Sunday's run to do so. Simple as that.
"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll
#15

Imperial Theatre gets new LCD marquee?

Posted: 1/8/14 at 5:22am

Whether you like it or not -- the LED marquee is great marketing by the Shubert Org. While the show is running they can use it as advertising for the musical when it eventually closes they start advertising the next show at the Imperial or advertise other shows playing at Shubert houses on Broadway. I remember in the 1980s when a show would close the marquee for that show might stay up for months in front of a dark house until the next show came in.
#16

Imperial Theatre gets new LCD marquee?

Posted: 1/8/14 at 11:33am

Bobs, that still regularly happens. SCANDALOUS' marquee was up through most of 2013 at the Neil Simon...
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.
#17

Imperial Theatre gets new LCD marquee?

Posted: 1/8/14 at 12:45pm

Personally, I love the lights and energy of Times Square. I love the Broadway theater marquees and I am comfortable with many of them going digital. In fact, the few that have already converted are wonderful as the designs projected on them are engaging.

As mentioned above, I don't think this is about the colors or content of Les Miserables as much as it is about the Shubert Organization updating their theaters. Digital displays are more flexible in that the content can be fluid and updated easily.

I like them.
ARTc3 formerly ARTc. Actually been a poster since 2004. My name isn't Art. Drop the "3" and say the signature and you'll understand.
#19

Imperial Theatre gets new LCD marquee?

Posted: 1/8/14 at 1:05pm

I wasn't a fan of the original marquee, but the LCD screens are even worse! Times are changing so what can you do?
#22

Imperial Theatre gets new LED marquee

Posted: 1/9/14 at 3:47pm

Are those dressing room windows next to the marquee? Whoever sits there will probably be miserable and need blackout shades when that sucker lights up.


"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008
#23

Imperial Theatre gets new LED marquee

Posted: 1/9/14 at 10:34pm

Woah they changed the shape of the marquee to be much taller. That may be an issue. The Broadway Theatre also has a really tall marquee and some of the marquees are really bad for that theatre (Sister Act).
Anything regarding shows stated by this account is an attempt to convey opinion and not fact.
#24

Imperial Theatre gets new LED marquee

Posted: 1/9/14 at 10:47pm

That looks fvcking stupid.
"There’s nothing quite like the power and the passion of Broadway music. "

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