Is there something like a season pass for different shows?

[chinwan]

Posted: 7/7/14 at 6:59pm

I know this probably does not exist as each show is run separately in a different theater. But is there anything like a "season pass" or something like that that will give entry (or discounted entry) into different Broadway shows? (not multiple entries to the same show)

Thanks

[haterobics]

Posted: 7/7/14 at 7:00pm

There are Broadway houses with subscription series, like Roundabout and Manhattan Theater Club.

[chinwan]

Posted: 7/7/14 at 7:09pm

But those would be for smaller shows? I would rather go to the big names, such as wicked, newsies, Aladdin, etc....

[dramamama611]

Posted: 7/7/14 at 7:21pm

No. You have to buy tickets individually

[Sutton Ross]

Posted: 7/7/14 at 7:27pm

There's a lot of "smaller shows" that are wonderful and completely worth seeing. Roundabout offers great shows as does MTC.

Sadly, there isn't a season Broadway pass for shows. That would require the Shubert, Nederlander and Jujamcyn theaters to all be bros. Never going to happen.

It's a great idea for patrons that attend the theater a lot, though.

[gleek4114]

Posted: 7/7/14 at 7:38pm

Roundabout by no means does "smaller" shows. Just in the past few years they gave is pretty amazing revivals including but not limited to:

- Anything Goes
- Pal Joey
- The Mystery of Edwin Drood
- Violet

And next season they are bringing "On the Twentieth Century" and "Noises Off" both with pretty amazing casts so far. If you like revivals I would say Roundabout is more for you. If you like new works then MTC would be better for you. Or if you enjoy all kinds of theatre you would most likely be very pleased with both.

[MarkBearSF]

Posted: 7/7/14 at 9:04pm

I could see a multi-purchase card for a 12 month period. The annual subscription would be for a fixed number of shows each year (6 pack, 10 pack...) Eligible shows would be determined by the producers and would be available in conjunction with releases of broadly available discount codes (Playbill Club, Goldstar, BroadwayBox...). The product could be administered by TDF, perhaps in conjunction with TKTS. Ticket purchases would be through their own site/app or via links or discount codes on Telecharge/TicketMaster (and from TKTS booths?) The annual pass pricing might be first determined by taking 90% of full price for all shows open on July 1 of the previous year - and then adjusting to a human-friendly amount or some such scheme.

The convenience and selection would make it an easy choice for both casual tourists and frequent theatergoers (even though for the savvy bargain hunter, discount codes and the like would always be a better deal.) For the producers & theater owners, the guarantee would be helpful - and clever "packaging" of a larger number of shows than a tourist would normally see could really help the numbers. To distribute the "gift card bonus" of unused value at the end of the year, a simple distribution based upon sales, tdf sales or whatever could be used. A portion of this unused cash could also go towards administrative expense (helpful for a nonprofit like TDF)

Whether the Shuberts et al would agree to it is entirely another question!

[Sutton Ross]

Posted: 7/7/14 at 9:13pm

Great thoughts and ideas Mark, I think there is a market for this.

[MarkBearSF]

Posted: 7/7/14 at 9:15pm

Expanding upon the previous... If we use a fixed calendar year (with adjustments), it could actually keep things simple (especially when distributing and prorating things) - and the B'way season really corresponds, It also seems that, generally, there are spring/summer, late summer/early fall, and holiday crowds. Perhaps doing a 14 month year running from December through a year past the following January might give an extra boost to January while offering a 2 seasons for 1 deal for holiday visitors who might initially be dissuaded from buying an annual pass at the end of the year.


Updated On: 7/7/14 at 09:15 PM