Expanding upon the previous... If we use a fixed calendar year (with adjustments), it could actually keep things simple (especially when distributing and prorating things) - and the B'way season really corresponds, It also seems that, generally, there are spring/summer, late summer/early fall, and holiday crowds. Perhaps doing a 14 month year running from December through a year past the following January might give an extra boost to January while offering a 2 seasons for 1 deal for holiday visitors who might initially be dissuaded from buying an annual pass at the end of the year.
Updated On: 7/7/14 at 09:15 PM