It Did Not Take Them Long

A friend of ours just heard that TBOM raised their top ticket prices $ 20. Gordon Gekko would be proud.

I had no intention of seeing this but now the $ 169 or whatever will be used as the new benchmark and that is the very bad part.

Looks more and more like Broadway will be for very special occasions. Will be depending on "those recordings" more & more.

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I couldn't agree with you more, MrRoxy. Things are flyin' higher than the feathers in Priscilla. No wonder people are judging shows on the basis of promo videos! Who wants to pay such steep fees to see an artistically shaky, struggling show, especially musical.

For most folks, at best, Broadway is an annual event. It could only be possible for the elite on a regular basis, at least during the non-TKTS phase of the run.

Oy.

I think maybe it's because it's considered a fairly intimate house for musicals, especially one that not based in spectacle, but rather material and staging. Also, being in a house that size will keep it at capacity for a very long time.

OK, I knew someone would take me to task for saying such. I understand that savvy theater lovers can get seats at such prices (especially in previews), but I also say that if the majority of folks attending these shows paid similar prices to you, the show would close pretty darn quickly, agreed?

I can appreciate the totality of 10 shows for $360 but that's still a good chunk o' change.

'The majority of folks' as you put it aren't in a position to see Broadway shows on a regular basis because they don't like in New York. Those are the people who shell out for premium tickets, along with the 'wealthy white haired elite' or what have you. They only need to pay once a year, because that's all they're there for. But I know plenty of people who have what in NYC is a medium income who can see Bway on a regular basis by being smart about it like Jordan.

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Updated On: 3/27/11 at 11:59 AM

Jordan is 100% right - there are ways to see shows (and a lot of shows) if you're willing to stand, brave lines, try lotteries and do research into discount codes/TDF/etc. I see what can be considered a lot of shows (although probably not on this board) and the most I've paid for ANY ticket in the last two years was $55 for The Book of Mormon. Is it cheap? No, I don't consider $30-$45 (which is about what I spend per ticket) as nothing and I can't do that as often as I'd like but I can pretty much find a way to see whatever I want to see at a price point I can manage.

There's some very different market segments out there for broadway shows. There's the fanatic locals (Jordan, myself a lot of the people on this board) who love the shows, know a lot about every show, know where to find discounts, will stand in a three hour line before the box office opens to rush the latest hit, etc and will jump on a last minute TDF ticket to something if we're free that night or will have an unexpected day off on a Wednesday and do a rush for something playing. Then there's the whitehaired elites, which really don't need an explanation other than yeah, they're probably not going to care too much of a ticket price goes up $20

Then you have the tourists. The people from wherever that aren't really giant fans of theater but they heard from some neighbor who saw Wicked or Lion King that the show was "OMG, so good!" and they're going to make their big vacation into the city to stay at the Marriott Marquis, see a show or two, gawk at Times Square and swing by the Olive Garden for dinner. Even if they're not well-informed their first time out even the slowest among them figure out the TKTS booth and the people handing out discount flyers on the street.

Frankly, if someone insists on buying $300 seats to any show, I'm not going to have any sympathy for them if they have to pay $330 instead.

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A lot a lot of shows have discounts where tickets can be up to 50% percent off, and the seats are pretty good a lot of the time. If you choose to buy full-priced tickets all the time, when there could be discounts available, then that is the problem.

Yeah that makes sense. I meant more that if a person doesn't like these high prices, then they can get less-expensive, good quality tickets for a lot of shows.

No one is more put off than I am by the insane price-hiking, particularly with musicals, but I still agree with what Jordan has to say.

I'm in the city a few times a year and do a lot of research before going. PLAN AHEAD! I booked a ticket to MORMON for the end of June once the buzz started to grow in previews. I didn't get to use a discount code but I did have my pick of seats and settled on a cheaper one, thus enabling me to see a few more shows if my schedule allows.

Last fall I had very good seats to both WOMEN ON THE VERGE and THE SCOTTSBORO BOYS and paid less than $50 for the two combined. Of course it helped that neither was burning up the box office, but a few months prior I was able to get a great discounted ticket to A LITTLE NIGHT MUSIC on a holiday weekend when the show was mostly sold out.

You just have to know what you're looking for, how to get in, and be flexible. If I lived closer to NY I'd do what Jordan's doing all the time. What offends me more is a gigantic theater like the Ahmanson in LA relegating rush seats to rear balcony only for GOD OF CARNAGE. I know it's the Broadway cast, but a 4-person play has no business in a house for 2,000 people. I'm sure you'll see a lot of empty singles in the orchestra on weeknights, which is a shame.

My understanding was that producers like Mel Brooks were sick and tired of scalpers getting top dollar for the best seats hence the Premium tickets were born.
It is supply and demand and if people are happy to pay the money then they will charge the prices. Does it mean all Broadway will follow suit? Of course not.
Anyone who does a tiny bit of research is aware that discounts are available. I'm from Australia and always buy a combination of discount tickets and a couple of Premium when I visit New York. If there is a show I really want to see and don't want to risk missing out on I will buy a Premium ticket. However if it is a show I am just 'interested' in I wait it out.
It has all come out in the wash so far.

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I agree with what ghostlight2 is saying(as I usually do), but also what is the problem with producers asking premium prices, if there are audiences willing to pay them? Some people are rich and they might be busy and want to see a show from the best seat in the house, and they don't mind spending 300 bucks? What's the big deal?

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My husband and I are theatre lovers. We live in Columbus, Ohio, and try to make it to NYC annually to indulge in as many shows as we can fit into a 4 or 5-day stay. (This year, I'm happy to say, we are going to be making two trips But we have noticed that the base price for regular, non-premium seats has steadily increased over the past decade. When we first started making these trips, we could get center orchestra within the first 10 rows for $100/ticket. That was until the infuriating premium seating contruct took root. I can't tell you how much we object to this. Even if we could afford it (which we can't - it's enough of a splurge for us to afford regular priced tickets), I wouldn't pay that much for seats on principle. It's simply price gouging the public! Now I'm lucky enough to get Row L as the closest seat. If we are making the trip to NY to see shows, we want to be close and center. I have many friends who love theatre but comment to us all the time how much they envy us seeing shows as we do because they simply can't afford it. Broadway isn't doing itself any favors by continuing to raise prices this way. It is fast becoming a pastime for the affluent. We got tickets to Priscilla (Row K - don't know how I lucked into that!) and BOM (Row M) for September, and the base price was $137 (before fees!) I fear if prices continue in this upward direction, we will only be able to see one or two shows per year at the most...and eventually we won't be able to afford any at all. Remember....out-of-town tourists already have a big bill with airfare and hotel accommodations. I think the Broadway community needs to be more sympathetic to those who desire to support the theatre world instead of slowly pricing them out.

Chad what percentage of the cost of your trip(s) is theater tickets? The cost of airline tickets have increased steadily in the past decade too. So have hotel rooms. Why shouldn't Theater tickets? If a show is a hit and more people want tickets WHY shouldn't they charge more? I guarantee that if suddenly several companies wanted to employ you, you'd want a raise.

And as for my dear friend Mr. Roxy, it frankly makes me puke to hear you purr about your trip to Paris and then bitch that your precious theater tickets are too expensive. As so many people have pointed out, there is a huge variety of theater available at every price point. No one owes you top-notch, popular professional theater at a discount price any more than you'd expect to get a steak at "21" for the price of a Whopper. Be glad you have the money to lay out for a pair of premium tickets. If there was any justice you and the missus would be warming yourself over a subway grate fighting over the last bite of cat food.