Jessie Mueller Labeled as "Best Actress"?

#1

Jessie Mueller Labeled as "Best Actress"?

Posted: 5/1/14 at 8:59am

Don't get me wrong, I love Jessie Mueller. But a brand-new spot just ran on television this morning for BEAUTIFUL and the voiceover said "...and featuring best actress Jessie Mueller" with text that has her name and the words "Best Actress"

Could anyone elaborate on this? Has she won some kind of award already for her this show? I have no idea why they have labeled her as "Best Actress," since it doesn't indicate what she is "Best Actress" for/of. Confused.

#2

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:05am

I'm guessing the marketing team goofed!

#3

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:05am

I just saw a commercial (I'd assume it was the same one), and it said "Now nominated for 7 Tony Awards, including Best Musical and Best Actress Jessie Mueller."

#4

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:13am

The one I saw earlier this morning definitely did not have that, bjh. It only said "...and featuring Best Actress Jessie Mueller"

#5

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:20am

Perhaps the same way people can advertise their mayonnaise or subcompacts as "the best" as opposed to having been "voted the best."

#6

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:23am

I have it on good authority that there is a store called "Best Buy". Who decided that?

And maybe, but I can't be 100% sure of this, some shows have also advertised such things as "funniest show" or "best music" or "year's best comedy". I think that's called advertising.

#7

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:26am

Well out of the group nominated she is the best "actress", the others are good "singers" and "screamers".

#8

Jessie Mueller Labeled as

Posted: 5/1/14 at 9:35am

Yeah, well thanks for pointing out the obvious, Patash. It just kind of took me by surprise because I don't know most agencies - SpotCo, AKA, etc. - to do that without some mention of why or how they are the "Best," whether it be a pull quote from a review or an award nomination/win. That's all.

#9

Jessie Mueller Labeled as

Posted: 5/1/14 at 10:01am

Hey. Chill. Don't get your pantaloons in a twist. It's going to be all right. Life will go on. Everything will be okay.

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Twitter @NamoInExile Instagram none

#10

Jessie Mueller Labeled as

Posted: 5/1/14 at 10:10am

It's perfectly acceptable to use puffery in advertising. And, since "best" is subjective, it could be anyone's opinion, including the marketing team's. This is so as long as they don't use "2014 Tony Award Winning Best Actress."

#11

Jessie Mueller Labeled as

Posted: 5/1/14 at 10:51am

Probably you misheard.

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#12

Jessie Mueller Labeled as

Posted: 5/1/14 at 10:57am

There was a guy named Tony who saw the show and was heard to say "Jessie Mueller (should win) best actress".

So that's probably where they got it from.

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....but the world goes 'round

#13

Jessie Mueller Labeled as

Posted: 5/1/14 at 11:09am

Or maybe you're just inventing a negative controversy where there is none, the way you always do.

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#14

Jessie Mueller Labeled as

Posted: 5/1/14 at 11:16am

^ Truth.

#15

Jessie Mueller Labeled as

Posted: 5/2/14 at 11:22pm

Liza's Headband's too tight. She heard the commercial wrong... Plain and simple. It said nominated for 7 tony awards ...including Best Actress Jessie Mueller. Maybe Liza's losing her hearing and not just her voice...

Updated On: 5/2/14 at 11:22 PM

#16

Jessie Mueller Labeled as

Posted: 5/2/14 at 11:51pm

Just saw the commercial and it as stated Nominated for 7 Tony awards including Best Musical and Best Actress, Jessie Mueller.

#17

Jessie Mueller Labeled as

Posted: 5/2/14 at 11:53pm

That's what I heard, too.

#18

Jessie Mueller Labeled as

Posted: 5/3/14 at 12:08am

How date they truncate the commercial when only LH witnesses it? They are gaslighting LH! They're the crazy ones. THEY ARE!!!

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Twitter @NamoInExile Instagram none

#19

Jessie Mueller Labeled (correctly) as Nominated for Best Actress

Posted: 5/3/14 at 3:02pm

This is one of the stupidest threads ever. Just trying to stir up trouble.

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Keeping BroadwayWorld Illustrated

#20

Jessie Mueller Labeled (correctly) as Nominated for Best Actress

Posted: 5/8/14 at 10:50am

I’m just going to take a wild guess that THIS was the ad.

“Beautiful: The Carole King Musical
Now nominated for seven Tony Awards
Including Best Musical of the Year
and Best Actress: Jessie Mueller”




https://www.youtube.com/watch?feature=player_embedded&v=eLFr2eYNcgw

Updated On: 5/8/14 at 10:50 AM