Hugh Dancy is dating a well known actress, so they should promote the fact that he's in the show?
Well, that makes no sense.
Not only is the marketing awful, but their logo is awful. It's wooden, cold, uninviting, and looks like something that was drawn up 50 years ago. It's just not appealing. It should be something more sleek, something more along the lines of the logos and lettering for THE YEAR OF MAGICAL THINKING, THE RETREAT FROM MOSCOW, etc.
"If you are going to do something, do it well. And leave something witchy."
-Charlie Manson