L'sHB, the concept is that Korean productions of Broadway shows can be a gateway to subsequent productions and tours in Japan, Indochina, China, and elsewhere (including Legally Blonde, especially given its success in Korea). These are potentially enormous markets. That's the whole point of the article, and why Korean producers want to have relationships on Broadway.
A high quality, official DVD might undermine future Asian ticket sales. It also might have undermined ticket sales of the London production, which won the Olivier, which enhances the show's desirability. Those would be two reasons not to release one.
Updated On: 1/1/14 at 11:18 AM