The show always does well on tour and in every country it plays so there's definitely a market for the movie. I don't think the American market is thought of as the sole reason to make a film anymore so whether is does well on Broadway or not won't matter too much, I suspect. There is a big fanbase of the show worldwide.
But aside from that fanbase, this revival is actually an introduction of the show to a whole new American generation, as the show has basically been hiding for the last 15 years. Many people have never heard of it, so a movie with it's great story and music could really surprise a new generation.
It's all about marketing and promotion. I think they are heading into the right direction with Miss Saigon, with the current UK tour (brilliant production with rave reviews), the London and Broadway Revival and the show on dvd. A good start to getting the show and name out there again.
Also, I think movie musical audiences consist of 3 types of audiences:
1. The fanbase/True appreciators. People who know the show and/or love the artform of acting through song in general and per definition will watch the movie. Lovers of theatre, art, music, the genre. That's actually quite a big group.
2. Hype followers. People always excited for the next new thing/movie just because it's new. These people are often impressed by big celebrity names. No matter if they are any good. The saw les Mis because it would be fun to see Wolverine attempt singing. Often these people mention the special effects above other story lines too.
3. The general, indifferent audience. They go to the cinema, buy popcorn and then look at the board what is actually playing that night and then they make a choice. Basically, going to see whatever is produced and then form an opinion.
I think a good Miss Saigon movie can please and surprise all 3 groups. Phantom disappointed and disrespected all 3 groups, Les Mis only pleased group 2 a little (half) with the names but then let them down with the quality and effects.
Updated On: 8/17/17 at 10:45 AM