New All Shook Up Billboard

I just bought the cd and it sounds awesome!

I liked the show, had loads of fun! Cheyenne does look a wee-bit scary in the billboard though.

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ProducersFan, you are not alone. He looks far too much like a "friend" of mine for my comfort.

As someone who works in advertising, I can tell you that any billboard that size, in the heart of Time Square, would be tested for what elicited the best response. Producers don’t make arbitrary changes, because replacing billboards of that size cost them tens of thousands of dollars (in art direction alone). It could be well over $100K.

My guess is that multiple versions of the new billboard were shown to random groups of people. And the one people responded to the most, is the one that was put up.

All billboards have the same goals, to get your attention and get you interested in what they are selling. I personally think its way better than the yellow. I’m not a fan of cartoon art on posters – with the exception of WICKED.

Updated On: 6/9/05 at 09:57 PM