They seem to be consistently removing makeup from Ursula's look with each new actress.
Sherie had an entirely white face and neck plus all of the makeup Heidi has, they removed a good amount of the white makeup for Heidi and now for Faith the eye makeup has been toned down.
I think they change it per actress based on their features.
I mean, Sherie and Heidi both have big eyes etc. So it makes sense to wear more makeup to make them even bigger and cartoony (and, Heidi's got killer cheekbones, and they accented those a lot more than they did with Sherie). Faith's features are much smaller and would look RIDICULOUS in all that makeup.
I still think something looks weird with Faith, but maybe that's just me.