National Endowment for the Arts, “Age and Arts Participation, 1982-1997":
"On February 12, 1996 an article titled "As Patrons Age, Future of Arts is Uncertain" appeared in the New York Times (Miller 1996). It galvanised attention on the question of the aging of arts audiences in the United States.
In 1982, those under thirty years of age comprised 27.1 percent of the musical theater audience and by 1997 comprised just 16.2 percent of the audience. Over this same span of years, those over sixty rose from 16.4 percent to 22.7 percent of the musical theater audience.
In 1982 those under thirty years of age comprised 29.1 percent of the theater audience, and by 1997 young people comprised just 16.7 percent of the audience for theater. Over this same span of years, those over sixty rose from 15.5 percent to 22.8 percent of the theater audience."
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Current Broadway shows with appeal for young audiences – Wicked, Mary Poppins, Legally Blonde, Hairspray, How the Grinch Stole Christmas, The Lion King, The Little Mermaid. Of these, ONLY Mary Poppins remains open.
The holiday season is the time when families come to New York and take their children to see these wonderful shows. A seed can be planted at this time that grows into a deep and lasting love for the theatre. Promises have been made and the excitement level has grown as their magic trip neared. Then FINALLY it gets here. A walk to the theater (holding tightly to mom’s hand) and they spot the big picture of Ariel/Grinch/Tracy….. and then they see the people marching and they find out that they won’t be allowed in. There won’t be a show. All that excitement, all that anticipation, and nothing. Did anyone see the children crying outside of The Little Mermaid? Or The Grinch?
What should have been a wonderful, exciting adventure has turned out to be a big lie. Disappointment and tears and wondering why they were being punished when they didn't do anything wrong. Parents can promise all they want, but the kids are never going to believe it again. Next year they’ll just stay home and go to the movies. They don’t shut those down.
The people – on ALL sides – are so myopic that they can’t see that they are cutting their own throats. Broadway is dying? It sure is. Of old age. And you’re making sure that it will never appeal to a new, young audience. Unless both sides are ready and willing to give – and to do so NOW – there’ll be no future.
Congratulations
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mamie4 5/14/03