Question for those who have been involved with a show that was a Tony contender...

This question is inspired by SMASH.

Are people - producers, performers, creative team - usually very outspoken about their desire for Tony nominations (and possible machinations to achieve them)? The folks on SMASH keep saying out loud to anyone who can hear how much they want a Tony. Not just Anjelica Huston but the "artists" involved. Like, in the most recent episode, Jeremy Jordan's character wanted to improve Hit List so it will win a Tony "for Kyle." And earlier in the season when a new book was finished, Derek calls Karen and says something like "Get ready for every award that's given."
I've found this rather off-putting -- it's so craven, and it certainly doesn't say much about any of these characters' artistic integrity. But I'd think people would be more discreet about their Tony ambitions. They certainly would think about it, perhaps talk about it to close family or friends. But to blatantly express a desire for it, over and over.
So, just looking for insight from anyone with firsthand experience in such a situation...

Producers (like Anjelica Huston's character) are much more opaque about wanting Tony Awards, because it often boosts sales, particularly for new musicals.

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Everybody in the world wants a pat on the back!

But I had the same reaction as the OP: SMASH makes the Tony race seem even more craven and corrupt than it really is.

This is just my gut reaction, since I've taken no surveys, but I think the way SMASH is portraying the Tonys is based more on movie melodramas about the Academy Awards than the way real theater professionals respond to nominations. Only Best Play or Best Musical really boosts sales much, so for everyone else, we're talking ego, not hit or flop.

Sure they want to win. But nobody wants to look like a fool by appearing to want too much and then losing.

(FTR, I admire Raul Esparza for his candor in telling the Tony story above. But even he admits he didn't realize how badly he wanted to win; IMO he was protecting himself by suppressing the desire.)

Updated On: 5/14/13 at 08:06 PM

For Avenue Q, yes. They even recorded a song called "Vote Your Heart." The set up was that Rod wasn't sure who to vote for for the president of his rotary club. Thus the cast tells him to "vote your heart." It was clearly pandering for the tony votes. However, Avenue Q wasn't the first show to do something like that. Sure, they may have been the most obvious and visual but for the longest time it wasn't uncommon for producers to get gifts (usually theme related for the show) in order to get the Tony. However, since Avenue Q, the League changed their rules on what they will accept as gifts.

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Tonys are desired for MONEY, primarily, and "recognition," secondarily.

For individuals, it could be written into their contract that if they win a Tony, they are given a cash bonus and/or an increase in salary. Also, being a Tony winner can affect your salary for future work.

For the show, Tony wins & noms can give your show more attention from press, and "award-winning" can be a description in your advertising.

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From the OP:
"But I'd think people would be more discreet about their Tony ambitions. They certainly would think about it, perhaps talk about it to close family or friends. But to blatantly express a desire for it, over and over."

Remember, in the world of Smash, the conversations that we're seeing ARE between friends. Derek is talking to Karen on the phone in a private conversation -- it's just being broadcast to millions of people. Or maybe a million people. Or maybe a million at the beginning of the season but now a few hundred thousand. . . At any rate, on Smash, the only person who is blatant about wanting the Tony is the producer. Everyone else is more discreet. But not so discreet that the show would be boring to watch. Or, more boring to watch.

I would think that having producers putting on Tony campaigns but no one else being that outwardly covetous would be similar in real life.

Tonys are desired for MONEY, primarily, and "recognition," secondarily.

Yes, 100% accurate. Producers wants Tonys because they will boost sales and serve as free advertising with obviously Best Musical being most important, though let us not forget the huge ticket spike Venus in Fur got after Nina's win and The Normal Heart's huge spike after its several awards.

Everyone on the creative side: composers, lyricists, actors, directors, set and costume designers, orchestrators, etc. want Tonys for the sake of their career. It's much easier to get future jobs in any of those fields when you can be billed as "Tony winning _______." It also gives you better leverage since you become something of a name in terms of contract/salary negotiations.

Furthermore, in fields like lighting design, a field I'm quite familiar with, the pool of premiere people hired to do Broadway shows is incredibly small and one of the only ways to get into that pool and stay there is to have multiple Tony nominations and a win or more under your belt.


Sorry if this sounds cynical to anyone but from my experience this is just reality. Yes, validation of work is incredibly nice and most of these people love what they do and feel incredible joy at being recognized and appreciated for it, but these are peoples' careers and lives and it's not exactly a surprise that making sure you have enough money to pay rent and buy groceries (or buy another penthouse if you're a producer) takes priority over appreciation.

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(FTR, I admire Raul Esparza for his candor in telling the Tony story above. But even he admits he didn't realize how badly he wanted to win; IMO he was protecting himself by suppressing the desire.)

I think you are right. I was relating the story as he told it.

Anyone know what the voters will accept as gifts?

Having worked for a few Tony voters (and thoroughly enjoyed the perks), they received cast recordings, copies of scripts, souvenir programs, things like that. Occasionally there will be some fun bonus disc, maybe with some cut songs or backstage footage or something. They are obviously for the purpose of voting (listening to the nominated scores, etc.) but they are also enjoyed as souvenirs. In the three years I worked for Tony voters, I put the entire season of new cast recordings on my iTunes. It was wonderful.

I have seen many producers receive gifts for their own nominations, but I personally have not witnessed a gift arrive for a Tony voter that was not show merchandise.

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