RENT cross-over marketing

Now this is interesting. While on the RENT page of Fandango, I saw a banner with the "Playbill" image. I clicked and it re-directed me to American Express...which is using RENT to advertise Gold Credit Cards. (http://www.800thecard.com/flash.html?entrypoint=gce). A show about bohemians with no money being used to sell credit cards?! The irony is ridiculous. For all I know, this could already have been a marketing campaign since it was a Playbill image, though RENT would seem an odd choice to use. The explicit link to the movie, however, makes it no accident.

What other cross-marketing do we see?
I have read of the make-up, which is a curious tie-in for a show that doesn't really feature a particular make-up or strong character associations (unlike, say, Wicked Stila make-up).
Anything else, so far?

is this the lip gloss being refered to?http://www.sephora.com/browse/product.jhtml?id=P38482&searchString=mimi or is there like an actual line of rent make up? if so then thats a little strange...

The lipgloss name makes sense when you look at it from the couple standpoint. Mimi & Roger makes a much more appealing lipgloss than Maureen & Joanne or Angel & Collins. : (Unfortunately, society can still be very close-minded.)

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I would hardly describe Mimi & Roger as gold and glitter.

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RENT lip gloss, humm...