RENT cross-over marketing
RENT cross-over marketing
musicnmath
Broadway Legend Joined: 2/13/05
#0RENT cross-over marketing
Posted: 11/18/05 at 6:41pm
Now this is interesting. While on the RENT page of Fandango, I saw a banner with the "Playbill" image. I clicked and it re-directed me to American Express...which is using RENT to advertise Gold Credit Cards. (http://www.800thecard.com/flash.html?entrypoint=gce). A show about bohemians with no money being used to sell credit cards?! The irony is ridiculous. For all I know, this could already have been a marketing campaign since it was a Playbill image, though RENT would seem an odd choice to use. The explicit link to the movie, however, makes it no accident.
What other cross-marketing do we see?
I have read of the make-up, which is a curious tie-in for a show that doesn't really feature a particular make-up or strong character associations (unlike, say, Wicked Stila make-up).
Anything else, so far?
#1re: RENT cross-over marketing
Posted: 11/18/05 at 6:43pmIf I were gonna name a lip gloss after a RENT character it would be Angel, not Mimi.
thesparklingdiamond
Stand-by Joined: 9/3/04
#2re: RENT cross-over marketing
Posted: 11/18/05 at 7:04pmis this the lip gloss being refered to?http://www.sephora.com/browse/product.jhtml?id=P38482&searchString=mimi or is there like an actual line of rent make up? if so then thats a little strange...
ontheskyway
Stand-by Joined: 9/16/05
#3re: RENT cross-over marketing
Posted: 11/18/05 at 7:07pm
There's also that "beauty book" from Ulta cosmetics. I actually like some of the colors, haha.
Rent makeup
Updated On: 11/18/05 at 07:07 PM
#4re: RENT cross-over marketing
Posted: 11/18/05 at 8:09pmThe lipgloss name makes sense when you look at it from the couple standpoint. Mimi & Roger makes a much more appealing lipgloss than Maureen & Joanne or Angel & Collins. : (Unfortunately, society can still be very close-minded.)
I remember days
Or at least I try
But as years go by
They're sort of haze
And the bluest ink
Isn't really sky
And at times I think
I would gladly die
For a day of sky
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And Starbucks will use the words 'large' and 'small', not pretentious crap like grande and tall.
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"You could get away with anything if you call it art and tell people who don't like it that it's cutting edge culture." --vmlinnie
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#5re: RENT cross-over marketing
Posted: 11/18/05 at 8:23pmpeople who don't know rent would probably assume "angel" was a girl.
Some guy: You looked great!
Idina: Thanks...I WAS SO HIGH! 8/21/05
#6re: RENT cross-over marketing
Posted: 11/18/05 at 8:43pmI would hardly describe Mimi & Roger as gold and glitter.
#7re: RENT cross-over marketing
Posted: 11/18/05 at 8:45pm
I agree that people who don't know Rent would assume Angel to be female.
As to the credit card, that card is very useful if you're going to buy tickets to shows. They are made available to Gold Card members before they go public often, and they do get discounts. Although in subject matter it is odd and ironic to advertise Gold Card through Rent, it makes sense because Rent IS a Broadway show that you can use your Gold Card to buy tickets through.
#9re: RENT cross-over marketing
Posted: 11/18/05 at 10:37pmHAHAHAHAHA MIMI AND ROGER LIP GLOSS!!! That pretty much made my day... Ha the extents companies go to in order to make money.
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