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Ratings: Tony Awards Broadcast Flirts With Record Lows

Ratings: Tony Awards Broadcast Flirts With Record Lows

Liza's Headband
#1Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:06pm

Pathetic. I am surprised, but grateful, that CBS still holds onto this broadcast. Any advertiser would grimace at these demo and viewership numbers. 


 


Broadway may have had a record-setting year at the box office, but that didn’t translate to viewers for the Tony Awards on CBS, as Sunday’s telecast — opposite ABC’s dominant coverage of the NBA Finals — delivered one of the event’s smallest audiences ever.


According to preliminary national estimates from Nielsen, the “69th Annual Tony Awards” averaged a 0.9 rating/3 share in adults 18-49 and 6.35 million viewers overall on CBS from 8 to 11. It was down 25% in the demo (from 1.2 rating) and 9% in total viewers (7.05 million) from last year. This is the lowest-ever demo rating for the kudocast (though it could round up to a 1.0 in the nationals, which would match the score for 2012), but it managed to avoid an outright record-low in total viewership, which remains the 6.01 million who watched in 2012; 2007 (6.22 million) and 2008 (6.27 million) were also lower than last night’s 6.4 million.


Variety: Tony Awards Ratings Flirt With Record Lows


 

Phyllis Rogers Stone
FindingNamo
#2Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:36pm

Thanl god for the Thnak You CBS thread so its worth there while.


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tazber Profile Photo
tazber
#3Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:36pm

It's still bigger than the Super Bowl or the Oscars though.


....but the world goes 'round
Updated On: 6/8/15 at 12:36 PM

FindingNamo
#4Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:37pm

And puppy bowel.


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Phyllis Rogers Stone
#5Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:39pm

I blame NPH.  Since he sang it wasn't just for gays it took the subversiveness of it out.  Now the Tonys are gentrified just like all gay people. 

tazber Profile Photo
tazber
#6Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:39pm

But not the Kitten Bowl.


Of course they have hedgehogs for referees so it's not really a fair comparison.


....but the world goes 'round

FindingNamo
#7Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:43pm

Apples and hedgehogs.


Twitter @NamoInExile Instagram none

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loliveve
#8Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:54pm

I wonder if the lower ratings have to do with the delayed broadcast to the West Coast. I mean, last night I "watched" live on a stream for the most part, and then only tuned in to the actual broadcast on CA for about 30 minutes of my favorite parts that I wanted to see on a bigger (and clearer) screen. I can't imagine that I'm the only only one who did that Ratings: Tony Awards Broadcast Flirts With Record Lows 


I think if CBS wants the higher ratings, it should be live for the whole country.

jv92 Profile Photo
jv92
#9Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 12:55pm

Hey, I almost felt like turning off the TV a few times. It was an awful, awful ceremony. I can't entirely blame the hosts, though. What terrible writing. Even if it means an endless retread of old George Costanza jokes from twenty years ago, get Larry David next year. I'd rather that than endless squeals of "JOOOSH GROBAN!" and Chenoweth dressed as an extraterrestrial. 


 


 

Liza's Headband
bdn223 Profile Photo
bdn223
#11Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:00pm

People forget that the ratings for the Tony's are known to be abysmal, and CBS has accepted that fact. Still the Tony Awards are a big money maker for CBS, as the Tony Audience is made up of rich white people. The bread and butter of the advertising industry. CBS has said numerous times that advertising for the Tony's sells out rather quickly due to this fact, thus they do not care so much about the ratings.

FindingNamo
#12Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:01pm

Rich white OLD people.  Headrand's only two of those things.


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jv92 Profile Photo
jv92
#13Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:01pm

Well, if CBS knows the ratings will be bad, why not just suck it up and put on a good show about the theater-- not about how horny Alan Cumming is? You know, the theater...which includes composers, lyricists, bookwriters and choreographers. 

Liza's Headband
#14Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:02pm

Still the Tony Awards are a big money maker for CBS


That's just completely inaccurate. You really need to provide a source to back up this absolutely ridiculous claim. Advertisers pay for the industry key demo, not for "rich white people." 

FindingNamo
#15Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:03pm

You have the numbers from your entertainment aggregator job, don't you?


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philly03 Profile Photo
philly03
#16Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:05pm

I can't help but wonder what they could do to try to attract younger, now more "Hollywood" talent to try to attract some more ratings. Sure Helen Mirren and Denzel Washington types are great, but what about trying to get people who started on Broadway more involved - Anna Kendrick, Ariana Grande, etc who have a younger fan base. Having Jennifer Lopez there is confusing as there are no ties to Broadway. 


 


I like them both as performers, but Kristin Chenoweth and Alan Cumming both have two annoying (speaking) voices for an entire evening... Esepcially together. 

FindingNamo
#17Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:06pm

More performances of classics that have stood the test of time!!!


 


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Fantod Profile Photo
Fantod
#18Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:15pm

What is up with you? Does everything have to be snide?

Jeffrey Karasarides Profile Photo
Jeffrey Karasarides
#19Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:18pm

Having Jennifer Lopez there is confusing as there are no ties to Broadway.


I've read that she's performed in a couple of regional productions. Plus, she did record something on the Finding Neverland album.

FindingNamo
#20Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:29pm

Nothing's up with me Fantod.  Some people are members of the Latin Club because they love dead languages.  Others want to find thriving new languages to speak.  One is forward looking, one is backward looking.  Both have their pleasures.


Twitter @NamoInExile Instagram none

Fantod Profile Photo
Fantod
#21Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:35pm

Who are all these people looking to speak brand new languages? 

FindingNamo
#22Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:36pm

Learn new languages for them.  Also, Star Trek fans.


Twitter @NamoInExile Instagram none

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jnb9872
#23Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:50pm

Probably more a comment on the excitement of this year's NBA Finals or anticipation for the annual climax of the year's penultimate "Game of Thrones" episode. No reason to hem and haw.


Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.

Liza's Headband
#24Ratings: Tony Awards Broadcast Flirts With Record Lows
Posted: 6/8/15 at 1:57pm

You really think the people who tuned into the NBA Finals would also tune into the Tony Awards? Hmmm.....Haawww...


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