Posted: 9/28/16 at 7:38pm
This board is really more of a case of word-of-mouth than of reviews, albeit accelerated word-of-mouth. And i agree with what people have posted: full-price tickets make sharing one's opinion a perfectly valid thing to do, not just legally but ethically. Here in my city, there are a number of local theatre companies that do actually charge significantly discounted prices, e.g. either half price or sometimes even lower ($10 or $20) for a few preview shows, and then they switch to their regular pricing. I see that much less often with Broadway shows. A few seem to have some kind of gimmick pricing (e.g. $15.95 for a show set in 1595, etc.) for a few shows, and in that case i really would treat those performances more like protected developmental stages than the ones that are already charging the public full price.
Personally, i only read reviews or discussions on this board if i have already seen a show and am curious to see if others reacted similarly to how i did, or if i have decided that i won't see it due to uninteresting subject matter, or if i have never heard of it before and don't know what the thread is about. In the latter two cases, i sometimes read discussion boards or reviews in case there is a general consensus that something great is happening, in which case i might change my mind and decide to go see it after all. If i already know that i want to see something either because of the creative team, subject matter, or performer(s), then i don't want to know what anyone else thinks until i have formed my own opinion first with a minimum of extra information. I have ended up seeing shows that i wasn't planning to see after reading about them on here (sometimes without even having heard of them via any other channel). But i have never decided not to see a show that i was already planning to see.
Social media allows shows to find more of an audience by amplifying word of mouth beyond the reaches of just local theatre-goers or the occasional tourists who happen to know other tourists seeing shows in NYC. Shows tend to stay open longer now than in the past, causing more theatres to be occupied with long-running shows than 40-50 years ago, and ticket prices have increased faster than inflation over that time period, so producers/shows seem to be benefiting from the widespread word of mouth that the internet provides. But the flip side is that if many people don't like the show, people may hear about that too. But without the internet, many shows used to close quickly without finding an audience, even if they were well-liked by those who saw them. At least now such shows have more of a fighting chance for people who might like them to actually hear about them on time.