Most likely because it would lose money like most Sondheim works on stage do. I would gather that you fell in love with SUNDAY IN THE PARK WITH GEORGE via the recording.
Most Sondheim works are virtually inaccessable unless you are familiar with the score beforehand.
Many of us theater folk fall in love with a recording and then "romanticize" it into loving the show.
SUNDAY IN THE PARK WITH GEORGE was a dreadful bore in the theater, although I do love the cd. And as was recently mentioned on another thread.........there are very serious book problems, with the second act being a particular shambles.
LET US THEATER FOLK REMEMBER! Never recommend someone see a show that we really fell in love with via the recording. It is a good way to tarnish a friendship. We theatergoers sometimes lose perspective and forget that we love a show because we have heard it on cd a million times. THIS IS a very bad reason to recommend someone see a show.
IT IS VERY RARE that someone meets anyone or knows anyone who actually likes a Sondheim show upon first view unless the first viewing was preceeded by a repeated listening of the score.
It is so curious that one of the most brilliant composers who ever lived works with creative teams that make his works so dreadfully dull onstage.
THAT is the big secret to why his shows do not sell. As for the massive cult following?????? Where was this massive cult following to keep the revival of FOLLIES running, or INTO THE WOODS or PASSION for more than four months???
Sondheim works are best appreciated on video, on recording or in revue type shows such as SIDE BY SIDE BY SONDHEIM and PUTTING IT TOGETHER....I believe those two shows have been Sondheim's most successful financially.
"Blow out the candles Robert and make a wish. Want something, want SOMETHING."