Sorry for all the posts in a row, but I was having trouble posting that Matilda pic!
I wanted to post it in this thread because this is how marketing should be done. Matilda doesn't start previews until March, yet the producers are plastering Manhattan with posters now. The artwork makes the show look fun, magical and has the feel of Harry Potter artwork. The quote, "The Quest for a Great New Musical is over," is excellent and makes me even more excited to see this come spring.
On the other hand you have the three (marketing) duds this fall: Chaplin, Rebecca and Scandalous. It doesn't matter the quality of these shows. They are almost guaranteed to flop if the producers/marketing teams don't get to work. I haven't received one mailer for any of these shows and I haven't seen a single poster for Chaplin around town. (Not that the bland artwork would help sell many tickets. Their marquee is about as dynamic as "The Story of My Life" marquee!)
I have seen a few Rebecca posters up, but that "R" on fire looks cheap and tacky. Scandalous is further off, but they really should be marketing now. You shouldn't be trying to build an advance/excitement after previews start. Be like Matilda and get the word out early.
Chaplin might be brilliant (it could also suck), but no one will see it if the producers don't get the word out that it's even playing.
Marie: Don't be in such a hurry about that pretty little chippy in Frisco.
Tony: Eh, she's a no chip!