The Drowsy Ad Campaign

[Yankeefan007]

The Drowsy Ad Campaign#0

Posted: 3/8/06 at 9:13pm

Does anyone else think that it's remarkably similar to the one of Dirty Rotten Scoundrels, only less funny?

Compare the following paraphrased quotes:
"Fabulous reception in the lobby....for cell phones"

to

"Some musicals have a great title....this one isn't it."

There are more up now, around the theater....anyone agree/disagree? Thoughts?

[Steve2]

re: The Drowsy Ad Campaign#1

Posted: 3/8/06 at 9:49pm

Well, in the marketer's defense, they have a tough job on their hands. Since it is original they don't have any built in name recognition. And when you see the title, you ask yourself "What's this all about?". So I guess they decided to poke fun at it. I think it's a little different strategy than DRS.

The ONLY reason I went to LA to see this show was the buzz generated on THIS website! Word of mouth and good reviews will be what brings people to this show.

[Roninjoey]

re: The Drowsy Ad Campaign#2

Posted: 3/8/06 at 9:59pm

Urinetown predates Dirty Rotten and they had the "What kind of musical is this?" campaign.

Personally I think "Some musicals have great titles. This isn't one of them" bit is stupid.

yr ronin,
joey

[MatthewAddison]

re: The Drowsy Ad Campaign#3

Posted: 3/9/06 at 1:18am

Updated On: 3/18/08 at 01:18 AM

[munkustrap178]

re: The Drowsy Ad Campaign#4

Posted: 3/9/06 at 2:55am

I read one from across the street that said something like:

"If Noel Coward and Rex Harrison had had sex...."

and that's all I saw. I the "Rex Harrison" part was blurry.

"If you are going to do something, do it well. And leave something witchy." -Charlie Manson

[tophertilson]

re: The Drowsy Ad Campaign#5

Posted: 3/9/06 at 8:19am

Is that really the poster? Wow. Not good.

Fingers crossed for the show, though. I love me some Sutton.

TT

"Me flunk English? That's unpossible!" - Ralph Wiggum

[cathywellerstein]

re: The Drowsy Ad Campaign#6

Posted: 3/9/06 at 10:56am

i was just going to post the same thing munk!

...i didn't know what to think about that sign.

[Unknown User]

re: The Drowsy Ad Campaign#7

Posted: 3/9/06 at 11:10am

I haven't seen the show, and am looking forward to catching it, but besides the title being awful, what happened to ad campaigns that tell you something about the show? Ah well...

[Unknown User]

re: The Drowsy Ad Campaign#8

Posted: 3/9/06 at 12:27pm

The unique nature of the show is kind of hard to describe and kinda spoils some of the suprises, so I agree it's a tough one to market. Word of mouth surely will help.

BTW: It rocks! Go see it!

[neocomposer]

re: The Drowsy Ad Campaign#9

Posted: 3/9/06 at 12:37pm

I would agree that ad campaigns do more than we can say for a show, but at the same time I think this one's content and popularity could blow everyone else out of the water.

I am so excited.

"That Sondheim kid has a big future."-Nathan Lane

[BroadwayBaby6]

re: The Drowsy Ad Campaign#10

Posted: 3/9/06 at 11:19pm

The show is absolutely wonderful....Unfortunately the advertising is dreadful.

"It does what a musical is supposed to do; it takes you to another world. And it gives you a little tune to carry in your head. Something to take you away from the dreary horrors of the real world. A little something for when you're feeling blue. You know?"

[Michael Bennett]

re: The Drowsy Ad Campaign#11

Posted: 3/10/06 at 12:01am

They are going to shoot themselves dead with that marketing campaign. They should be marketing the period style the show emulates. Nobody wants to pay 100 bucks a ticket on something that looks like THAT.

[munkustrap178]

re: The Drowsy Ad Campaign#12

Posted: 3/10/06 at 1:24am

I got a closer look tonight at the poster I was talking about, and this is what it said:

"IF NOEL COWARD
HAD SEX WITH
REX HARRISON
(and we're sure Noel tried),
THIS WOULD BE THEIR BASTARD CHILD."

no, i'm not kidding. I think it's funny. How many tourists know who Noel Coward is, let alone Rex Harrison?

"If you are going to do something, do it well. And leave something witchy." -Charlie Manson

[Michael Bennett]

re: The Drowsy Ad Campaign#13

Posted: 3/10/06 at 1:50am

Most tourists probably think Noel Coward is a female contestant on American Idol.

[FeelingElectric]

re: The Drowsy Ad Campaign#14

Posted: 3/10/06 at 4:07am

"Yeah, we heard The Pajama Game is sold out."

I like it!!!

It's true, and one of the reasons I am seeing The Drowsy Chaperone in June (besides the good words on BWW).

Drench yourself in words unspoken. Live your life with arms wide open. Today is where your book begins. The rest is still unwritten. "Unwritten" Natasha Bedingfield

[Steve2]

re: The Drowsy Ad Campaign#15

Posted: 3/10/06 at 6:49pm

An excellent article on the history of The Drowsy Chaperone Updated On: 3/10/06 at 06:49 PM

[adamgreer]

re: The Drowsy Ad Campaign#16

Posted: 3/10/06 at 8:09pm

I'm excited for this show, simply because of what I've read here and on other boards. That being said, I know NOTHING about the show. I have no idea what it's about, but I read the boards, so I'm excited. Joe Schmoe doesn't, and won't have any interest in the show, because he has no idea what it's about. They need a much better campaign than poking fun at the title.

[Ourtime992]

re: The Drowsy Ad Campaign#17

Posted: 3/10/06 at 8:44pm

They need to throw all sorts of pastiche, retro, jazz-age images at us and make the show look like a barrel of laughs. This ain't gonna do it.