Like in real estate, the key is three words: LOCATION, LOCATION, LOCATION
The show has always been in theaters right in the heart of Times Square, usually a couple of blocks from TKTS, so it's an easy sell to unsuspecting tourists who see the sign "The Longest Running Play in New York" and take a chance.
They also have always had one or two people who work the TKTS line and are very good at convincing people to forgo their main choices and see Perfect Crime. You'd think word of mouth would have killed the damn thing by now -- though I've never bothered to see it, I've yet to hear of anyone who didn't hate it and most people walk out at intermission. But, somehow it just keeps going year after year -- now almost 20 years and counting.
There was a story on Catherine Russell -- star/general manager/house manager/producer -- a while back. She's apparently only missed something like 3 performances in 20 years (all to attend her sisters' weddings). So I guess as long as she wants to continue with it (and can deal with the inevitable dips and fluctuations at the box office), it'll keep going.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney
Updated On: 3/21/07 at 06:27 PM