I remember this being discussed before.
Their primary goal is to sell tickets, so they based the design of the page around that.
That is why the best-selling shows have the biggest pictures on the page with a link to buy tickets. All the other material is just secondary to Broadway.com. This website is for people who don't want to do the ticket searching themselves. I bet you tons of people who don't know any better and want to buy tickets type in "broadway.com" into their search bar.
"We like to snark around here. Sometimes we actually talk about theater...but we try not to let that get in our way." - dramamama611
Updated On: 9/3/09 at 12:20 PM